Tuesday, December 31, 2019

Essay Gender Roles in Childrens Literature - 1876 Words

| | |Gender Roles in Children’s Literature | | | |Kate Moore | |11/22/2010 | â€Å"Everything we read constructs us, makes us who we are, by presenting our image of ourselves as girls and women, as boys and men† – M. Fox It is a well†¦show more content†¦The way, in which gender roles are portrayed in children’s literature, significantly contributes to the development of children’s gender roles and how they are perceived by society. It is important to teach children about gender roles since it is something that society holds in regards, but most of the time in literature it is done unequally. The portrayal of gender in literature is based off of the expectations of society and places bias on gender. Boys are portrayed as strong, adventurous, independent and capable and often play the roles of fighters, adventurers and rescuers. Girls are portrayed as sweet, naà ¯ve, dependent, sensitive and emotional and play roles such as caretakers, princesses and mothers. The roles of gender portrayed in literature are often a reflection of the views of society and do not offer objective insight. Even though it is important to teach children about gender roles, the fashion in which it is done in does not allow children to see beyond those expectations. If a young girl is constantly read stories about a woman’s role as a housewife, homemaker and mother, she will assume that’s what is expected of her and wi ll not know society will allow her to be anything she wants to be. Gender roles in children’s literature are linked to gender stereotypes. Gender stereotypes have always been a part of society and are seen in almost every aspectShow MoreRelatedGender Roles in Childrens Literature2226 Words   |  9 PagesGender Bias in Literature Men Fix ThingsÂ…Girls Have Dolls -Shirley B. Ernst I have thought about many different ways to organize this paper and have come to the conclusion that the best way to approach the topic is on a book-by-book basis. My perceptions of the gender biases in these books vary greatly and I did not want to begin altering my views on each so that they would fit into certain contrived connections. What interests me most in these stories is how the authors utilize certain charactersRead MoreAnalysis Of Alison Lester s 2009-2010 Book Series1312 Words   |  6 Pagesnaturalise ‘traditionally acceptable models of gender’ in contemporary Australian children’s literature. Research background: Since the 1970s, there has been a significant increasing in academic interest surrounding gender in children’s literature. Peter Hunt (2009) argues literature has gained academic focus as society comes to recognise how it can shape it â€Å"in fundamental and long-lasting ways† (15-16). This is particularly true of children’s literature, which Hunt argues functions as an â€Å"introductoryRead MoreThe Portrayal Of Children s Books918 Words   |  4 Pagespresented in children’s media – including books. As noted by Taylor (2003), Children s books are an important cultural mechanism for teaching children gender roles. If children are exposed to stereotypical images in children’s books, they may adopt these as normative, and may adjust their actions accordingly (Paynter, 2011). Given this, it is important to examine the representation(s) of gender in children’s books. In this paper I will discuss the depiction of gender in children†™s books, focusingRead MoreCritique. This Critique Seeks To Provide Contextualisation1355 Words   |  6 Pagesinto gendered representations in children’s literature, and the mechanisms that underpin their construction and reproduction. The key aim is to explore possible shifts within gender representation in children’s literature. Hamilton et al. (2006) argue that although there have been changes, over time, to gender representations, improvements have been mitigated by both the underrepresentation of female characters and a continued tendency to cast girls in â€Å"passive roles, boys in active ones† (p. 758)Read MoreGender Roles in Childrens Books1034 Words   |  5 Pages GENDER REPRESENTATION AND STEREOTYPING IN 7 for the years pre-1970 presented male to female ratios of 4.0:1 in titles, 2.6:1 in central roles, and 1.6:1 in pictures (Kortenhaus Demarest, 1993). The Caldecott books for the years post-1970 had more equal ratios of 1.2:1 for titles, 1.2:1 for central roles, and 1.1:1 in pictures. The non-award books showed similar ratios. This is a significant decrease from the male to female ratios in Weitzman’s study of Caldecott books in 1972. This study resultedRead MoreChildren s Development And Self Image Essay1473 Words   |  6 PagesChildren’s literature and picture books are often entertaining and interesting to read as a child and even sometimes as an adult. However, there is a myriad of children’s stories that significantly influences children of their perception of other races and the opposite gender. In fact, â€Å"at ages 3-5, children begin the processes of actively learning to distinguish the sexes and of forming gender stereotypes [Powlishta, Serbin Moll er, 1993]. Therefore, the gender roles and the number of female andRead MoreChildren s Books : An Essential Part Of A Child s Life1105 Words   |  5 Pages Children’s books are an essential part of a child’s life because they enhance the development of language and critical thinking skills. This provides a solid foundation of learning for adolescents that will stick with them forever. Books have the power to alter a child’s life and influence their thoughts and decisions as they grow. It affects a child’s perspective on society and how they fit into it (Hunt, 1998). Literature has significantly changed over time because it tends to reflect theRead MoreGender Roles : Gender Role Play Essay1226 Words   |  5 PagesGender role play is the concept of young children partaking in a form of play that already sets them within a specific gender role, for example, a girl pretending to be a mother or a girl partaking in a â€Å"pink-collar† job such a s nursing, teaching etc. This form of play can be seen within make-believe play. Though this topic can be tricky to study, due to the fact children in general can be tricky to observe, it is incredibly relevant due to the fact play in general has a huge effect on childrenRead MoreGender Roles And Gender Stereotypes1102 Words   |  5 PagesDefined Gender Roles Creating a Lack of Reality in Children’s Literature Distinction is a concept that is learned at a very young age. It is used as a tool to distinguish between race, religion, language, age and especially gender. Where certain topics regarding race and religion may be considered more taboo, the definition of gender is always open for discussion but it is not always depicted in all forms of the word. Children can feel isolated if they cannot relate to individuals they look up toRead MoreGender Roles Of Women s Literature1661 Words   |  7 Pageswhich gender roles are portrayed in children’s literature significantly contributes to the development of our youth’s understanding of their own gender’s role and how they are perceived by society. It is important for children to understand gender roles because gender roles are an essential cog in the perpetual machine that develops our society, but these cogs have been replaced with newer, more up-to-date cogs over recent years, so to speak. As society has changed, so has t he typical role that each

Monday, December 23, 2019

Inner Dimension Of Leadership Ethics - 874 Words

By exposing what s underneath of a genuine leader, or look underneath his or her identity, and you ll discover character. The attributes and values that make up the character of a decent leader are, generally, like those that make up the character of an extraordinary citizen. (Cooper, Sarros, Santora, 2007). This paper address the inner dimension of leadership ethics by describing the traits and values that make up the character of leadership. In addition to, examining how certain elements of character attributes, casts light or darkness on ethical decision-making specifically for extremis leaders in high-risk situations. Lastly, describing how by building the proponents of virtue, and ethical character, we increase our ability to fend off the adversary who shows our shadow sides (Johnson, 2015, p. 78) Philippians 4:8 says: Finally, brethren, whatsoever things are true, whatsoever things are honest, whatsoever things are just, whatsoever things are pure, whatsoever things are lovely, whatsoever things are of good report; if there be any virtue, and if there be any praise, think on these things (Bible Gateway, 2016). From the setting, this verse is about personal conflict(s) in the church. Each of the commands Paul writes relate to resolving such problems. Paul, being such an important biblical figure expresses that leadership is more than a memorized menu of social graces, personality traits and organizational techniques (Rice, 2016). Instead, despite their humanShow MoreRelatedThe Four Foundations Of Human Excellence1704 Words   |  7 Pagesstates that, â€Å"the best leadership in times of change is clearly values-based leadership† and that change is good as long is a positive change and towards a meaningful life. (P. 97). The Moral—goodness, the third universal dimension of human experience although, people misunderstand ethics often. In his book, Morris explains a little more in depth the concept of how goodness should be interpreted, and how it relates with truth and beauty. In the context, Morris defines ethics as â€Å"mainly creating strengthRead MoreThe Pillars Of School Leadership1740 Words   |  7 PagesLeadership This paper is a review on the pillars of school leadership as discussed in School Supervision class. One occurring question is what does it mean to be a leader in one of our urban school system today is a questions asked repeatedly in our class reading? The qualities of a leader are courage, flexibility and confidence. Leadership today is the process by which leaders individually or collectively influence their colleagues. The Center for Comprehensive School Reform and Improvement (2005)Read MoreHow Leadership Is Important For Organizational Development And Movement Goal Attainment1345 Words   |  6 PagesHow to Guide to Servant Leadership Leadership is vital to organizational development and movement to goal attainment. The word leadership is composed of two words which are leader and ship. To fully understand the word leadership, one needs to look at the parts that make up the whole. Leader is the first part of the word which means a person who is taking the head role over others. The word ship is a vessel that carries people or things from one place to another by flowing over water. When puttingRead MoreReligion Is The Opiate Of The People1566 Words   |  7 Pagesways. This brings me to the point of the six-dimensions of religion. Ninian Smart defines religion by six doctrines that they share with one another. He describes that religion is a six dimensional organism in his essay. All of the parts of the organism are interrelated and interdependent on the other parts. Religion is like a living organism in that it has birthdays, always changing and growing, and developing, and potentially death. The six dim ensions are as follows: ritual, mythological, doctrinalRead MoreA Journey Of Leadership, Transformational, And Authentic Leadership1480 Words   |  6 PagesA Journey of Leadership: Enable Others to Act, Transformational, and Authentic Leadership This paper takes a journey of one person’s struggle to acquire skills that during the course of his life reached the pentacle of sound footing in a career as Director of Materials and Management for a local Mining Company. A brief overview of the concepts of transformational and authentic leadership and motivation of enabling others to act, thru fostering collaboration, creating a climate of trust, and facilitatingRead MoreA Journey Of Leadership, Transformational, And Authentic Leadership1472 Words   |  6 PagesA Journey of leadership: Enable Others to Act, Transformational, and Authentic Leadership This paper takes a journey of one person’s struggle to acquire skills that during the course of his life reached the pentacle of sound footing in a career as Director of Materials and Management for a local Mining Company. A brief overview of the concepts of transformational and authentic leadership and motivation of enabling others to act, thru fostering collaboration, creating a climate of trust, and facilitatingRead MoreThe Importance of Jean Watsons Caring Theory in Nursing909 Words   |  4 Pagesoutcomes. In addition, the caring model has been regarded a moral and philosophical foundation in terms of professional and disciplinary nursing. This model offers a system that intersects and embraces science, art, spirituality, humanity and new dimensions of nursing involving a fundamental focus to human aspects of nursing. Besides, it is possible for an individual to learn, study and read about the model. However, grasping and practicing its tenets is a matter of personal dedication and hard workRead MoreTransformational Leadership. Transformation Is A Period1893 Words   |  8 PagesTransformational Leadership Transformation is a period of growth, brought about through reflection and expansion of knowledge, awareness, and self-improvement. With each metamorphosis, an individual absorbs and cultivates new skills and understanding. This enlightened state enhances the ability of a leader and the quality of their leadership. According to Ciulla (2004) â€Å"Transforming leaders raise their followers up through various stages of morality and need. They turn their followers into leadersRead MoreThe Video Of Simon Sineks Speech At Ted Talk1658 Words   |  7 PagesUS and Afghanistan to meet the local village elders. And Simon found that the captain kissed each injured soldiers’ neck when he saved them from the war; Simon believe that the thing behind the captain’s actions is the true definition of greatest leadership then he started to illustrating his explanations. In order to explore the video deeper, four questions that related to the video will be examined through this essay a nd they are: What is the intended message of the video? Who is the target audienceRead MoreThe Video Of Simon Sineks Speech At Ted Talk1656 Words   |  7 PagesUS and Afghanistan to meet the local village elders. And Simon found that the captain kissed each injured soldiers’ neck when he saved them from the war; Simon believe that the thing behind the captain’s actions is the true definition of greatest leadership then he started to illustrating his explanations. In order to explore the video deeper, four questions that related to the video will be examined through this essay and they are: What is the intended message of the video? Who is the target audience

Saturday, December 14, 2019

The Physiology and Pharmacology of Hypertension Free Essays

string(72) " treatment of high blood pressure are thiazides \(Bullock et al 2007\)\." Abstract An academic edit of an essay concerned with the physiology and pharmacology of hypertension. The ‘flow’ and sense have been improved, references added where necessary, and the style amended to an appropriate academic one. 1. We will write a custom essay sample on The Physiology and Pharmacology of Hypertension or any similar topic only for you Order Now Introduction The following essay looks at the physiology and pharmacology of hypertension. First, the nature of the condition is examined, together with risk factors and current statistics on its occurrence. Next, the possible ways of treating the condition, particularly through drugs, is considered. 2. Hypertension: its Physiology and other Aspects The definition of hypertension has attracted controversy over the last 50 years or so, but is currently generally seen as blood pressure which is over 140 over 90mmHg (Gotto and Toth 2006). This can be translated as the heart beating pressure or systolic pressure being 140 mmHg and the relaxing pressure or Diastolic pressure at 90mmHg. Blood pressure can vary considerably from person to person (Brubaker et al 2002). There is a concern to reduce high blood pressure, as it has been associated with cardiovascular disease, stroke, diabetes, and other serious conditions (Edlin and Golanty 2009).In terms of diagnosis, this is done over several readings at a given period, and these must be give regular high readings to confirm that there is a problem. These readings should be taken during and after normal activities, and also when relaxing (Bricker et al 1994). The cause of high blood pressure in most cases is unknown, but it is widely thought that the pressure in the arteries depends on how hard the heart pumps blood and how much resistance there is in the arteries. A slight narrowing of the arteries will increase the resistance of blood flow. Many factors will contribute to this occurrence (Sherwood 2012). Whatever the cause or causes might be, the condition is common: in the UK well over half the people aged 65 or over suffer from high blood pressure, and 25% of those in middle age (Woods and Clare 2008). High blood pressure is particularly common in the following groups: People with diabetes (type 1 and type two) People of Afro-Caribbean descent People from the Indian subcontinent Those with a family history of high blood pressure Heavy smokers Heavy drinkers People who consume a lot of salt The overweight People with a high caffeine and alcohol intake People who consumer Insufficient fruits and vegetables or do not take enough exercise (Patient.co.uk [online] 2012) High blood pressure is not always apparent to the sufferer. It might be years before the condition is discovered, and by then a considerable amount of damage may already have been done. Therefore, regular checks are important, to ensure that any excess strain on the arteries is detected and risk reduced (Rhoden and Schein 2010). At some point, most people develop atherosclerosis, so the aim is to slow it down and halt any acceleration.While a number of causes associated with high blood pressure cannot be altered, including: Family history Heart disease or strokes before 55 Being Male Early Menopause in females Ageing Ethnicity (Condon 2004) For people falling into these categories, there is extra reason to take extra precautions and deal with any lifestyle risk associated with high blood pressure. By doing so, the development of hypertension can be slowed down considerably reducing the chances of cardiovascular disease in the future (Edlin and Golanty 2009). Estimates show that a reduced diastolic blood pressure by 6mmHg can reduce the risk of having a stroke in the future by 35-40% and heart attacks by 20-25% (Warrell et al 2003). The higher the blood pressure, the higher the risk. However, there are several treatments and therapies to help reduce high blood pressure. Lifestyle changes including weight loss, increased physical activity, change of diet cutting down on alcohol intake, less smoking, low salt and caffeine consumption can all help (Kaplan et al 2002). If lifestyle changes are not effective, medication can help. 3. Medical Treatment of High Blood Pressure There are several classes of medicines used in the treatment of lowering blood pressure, and each class contains many different drugs. For the purpose of this essay l will use a couple of examples in each section, to give a picture of what is currently available on the market, which are in use, and the available research about them, class by class. It should be noted that all drug therapies normally have side effects. Calcium-channel blockers, for example can sometimes cause dizziness, swollen ankles, facial flushing and constipation (Ascheim and Ascheim 2009). 3.1 Calcium-Channel Blockers Calcium-Channel blockers include the drugs amlodipine and felodipine, which are also used in the treatment of angina (Hughes and Hughes 2001). They act through selective inhibitors of calcium influx through the cell membrane or on the release and binding of calcium in the cells (Frishman and Sica 2011). They are also referred to as inducers of vascular and other smooth muscle relaxation (Raffa 2004). They are used in the drug therapy of hypertension and cerebrovascular spasms as myocardial protective agents, and for the relaxation of uterine spasms (McKenzie and Porter 2011). Amlodipine and Valsartan is a drug of this class, a single–pill combination which is used in hypertension management in the US. Valsartan is an Angiotensin II receptor blocker (Alexander 2008). The combination pill is used in the management of patients with mild to moderate blood pressure over trials of 8-16 weeks. Results showed the combination therapy is more effective than the monotherapy of amlodipine and Valsartan solely (Sureshkumar 2008). This combination pill is more acceptable, and also works well for the many who will need more than one drug to help th em reach their target of lowering their blood pressure. 3.2 Diuretics Diuretics, or water tablets, work by promoting the excretion of salt and fluid through the urine. This brings about reduced circulation of fluid and a reduction in blood pressure. The blood vessels within the circulatory system relax, which has an effect on blood pressure. The most commonly used diuretic in the United Kingdom, for the treatment of high blood pressure are thiazides (Bullock et al 2007). You read "The Physiology and Pharmacology of Hypertension" in category "Essay examples" Examples of this class are bendroflumethiazide and hydrochlorothiazide. A low dose of these is often prescribed for the treatment of high blood pressure, with the proviso that blood and kidney tests are advisable before treatment is started, with follow up tests at 4-6 weeks to check potassium levels, then an annual blood test is normal (Rubin 2007). Diuretics have a number of side effects, including gout in a small number of users, and impotence in others (Souhami and Moxham 2002). These drugs are also often used in combination. Combining them with other drugs is often preferred, as it allows a more rapid and intensive control of high blood pressure, for example the combination of a diuretic and an Angiotensin converting enzyme (ACE) and thiazides. Zofenpril, for example, is a strong ACE inhibitor and the combination of Hydrochlorothiazide given to patients with acute myocardial infarction over long term improves the risk of major cardiovascular disease (Khan 2005). The fixed combination of Zofenpril and Hydrochlorothiades (HCTZ), 30/12.5mg/ day has been approved for mild to moderate management in several Europeans countries (Borghi and Cicero 2006). 3.3 Beta Blockers Beta blockers come in various brands and types, typical examples being are propranolol and atenolol. They work by slowing the heart rate and reducing the force of the heart. They are also used are used to treat angina and some other conditions. They are not recommended for asthma sufferers, and those with chronic obstructive pulmonary disease (COPD) (Arcangelo and Peterson 2006). They do have some side effects, including cold feet and hands, poor sleep and tiredness. Propranolol is also used in the treatment of Haemangioma related high blood pressure. Haemangioma is , a vascular swelling forming a tumour- like mass which forms anywhere in the body (Stedman 2002), and has shown to be effective for this in a study of 39 children, where Propranolol therapy showed a reduction of haemangioma within 2 days to 2 weeks.. Propranolol therapy has been proved more effective for infantile head and neck haemangioma, provided it is given to the patient early, when it first appears (Stedman 2002), and more patients are now being treated with propranolol therapy rather than corticosteroid therapy, although the best dosage and age when to stop treatment is still under discussion. 3.3 Angio Tensin Receptor Blockers These are known as receptor antagonists drugs. The brands available include Candesartan and Eprosartan. All work by blocking the Angiotensin 11 on the walls of the blood vessel, and hence reduce the amount of this substance in the bloodstream. They are similar to the ACE inhibitors (Moini 2004). The chemical effect narrows the blood vessels forcing it to relax and widen which reducing the blood vessel in the process. The most popular of these are captopril and Cilazapril, however these are contra-indicated where the patient has underlying kidney problems. Captopril was first discovered in 1898, however it was only used for treating high blood pressure fairly recently. An ACE inhibitor is beneficial to patients with heart failure and diabetes (Johnson and Morgan 2000) 4. Conclusion While the mechanisms whereby high blood pressure is caused are not fully understood, it is associated with a number of hereditary conditions as well as lifestyle factors. If moderating consumption of salt, alcohol and other changes to lifestyle are ineffective in bringing down blood pressure, a variety of medical approaches are possible. The exact type of treatment suitable for individual patients depends on a number of factors including medical history, ethnic origin and age.The UK guidelines set out suitable treatments for various classes of patients. However it should be remembered that individuals vary a great deal in regards to blood pressure; occasionally treatment does not work and may have side effects too, in such cases switching to a different class of medication is recommended. Generally, high blood pressure treatment is for life, but some individuals may respond so well that treatment could stop after three or so years. 5. References Alexander, I (2008) PDR Nurse’s Drug Handbook, Physicians Desk Reference Inc, USA Ascheim, D and Ascheim, R (2009) Heart Health Your Questions Answered, Dorling Kindersley Ltd, UK Borghi, C and Cicero, A F G (2006) ‘Fixed combination of zofenopril plus hydrochlorothiazide in the management of hypertension: a review of available data’, Vasc Health Risk Manag, 2:4, 341–349. Bricker, S L and Langlais, R P (1994) Oral Diagnosis, Oral Medicine, and Treatment Planning (2nd edn), PMPH-USA, USA Brubaker, P H, Kaminsky, L A and Whaley, M H (2002) Coronary artery disease: essentials of prevention and rehabilitation program, Human Kinetics, Illinois Bullock, S, Galbraith, A, Manias, E, Hunt, B and Richards, A (2007) Fundamentals of pharmacology: an applied approach for nursing and health (2nd edn.), Pearson Education, Harlow Essex Condon, M C (2010) Women’s health: body, mind, spirit : an integrated approach to wellness and illness, Prentice Hall, USA Edlin, G and Golanty, E (2009) Health and Wellness, Jones Bartlett Learning, USA Frishman, W H and Sica, D A (2011) Cardiovascular Pharmacotherapeutics (3rd edn.), Cardiotext Publishing, USA Gotto, A M and Toth, P P (2006) Comprehensive management of high risk cardiovascular patients, CRC Press, NY Hughes, W and Hughes, J (2001) Clinical Pharmacy (2nd edn), Macmillan Education AU, Australia Johnson, M and Morgan, R (2000) Pharmacology for podiatrists, John Wiley Sons, USA Kaplan, N M, Lieberman, E and Neal, W (2002) Kaplan’s clinical hypertension (8th edn), Lippincott Williams Wilkins, USA Khan, M I G (2005) Encyclopedia of heart diseases, Academic Press, Burlington MA McKenzie, G (2011) Clinical Companion: Medical-Surgical Nursing (2nd edn.), Elsevier Australia, Australia Moini, J (2004) The pharmacy technician: a comprehensive approach, Cengage Learning, Belmont, CA Patient.co.uk (2012) ‘High Blood Pressure (Hypertension)’, [online] (cited 11th March 2012) available from http://www.patient.co.uk/health/High-Blood-Pressure-%28Hypertension%29.htm Patient.co.uk (2012) ‘Medication for high blood pressure’, [online] (cited 10th March 2012) available from http://www.patients.co.uk/health/Medication -for-High-Blood-Pressure.htm Peterson, A M and Arcangelo, V P (2006) Pharmacotherapeutics for advanced practice: a practical approach (2nd edn) , Lippincott Williams Wilkins, USA Raffa, R B (2004) Quick Look: Pharmacology, Hayes Barton Press, USA Rhoden, C A and Wiley, S (2010) Bringing Down High Blood Pressure, Government Institutes, USA Rubin, A L (2007) High Blood Pressure for Dummies (2nd edn.), John Wiley Sons, USA Sherwood, L (2012) Human Physiology: From Cells to Systems (8th edn.), Cengage Learning, Belmont, CA Souhami, R L and Moxham, J (2002) Textbook of medicine (4th edn.), Elsevier Health Sciences, UK, USA Sureshkumar, K K (2008) ‘Renin inhibition with aliskiren in hypertension: focus on aliskiren/hydrochlorothiazide combination therapy’ Vasc Health Risk Management, 4:6, 1205–1220 Warrell, D A, Cox, T M and Firth, J D (2003) Oxford textbook of medicine (4th edn), Oxford University Press, Oxon. Woods, B and Clare, L (2008) Handbook of the clinical psychology of ageing (2nd edn.), John Wiley Sons, USA How to cite The Physiology and Pharmacology of Hypertension, Essay examples

Friday, December 6, 2019

Tools for Business Advancement Samples for Students - Myassignment

Questions: 1.What is Strategy? 2.Business Model Innovation. Answers: 1.Strategy Strategy is a very important tool for making business advancements in the real organizations. A good competitive strategy helps the organizations to keep a better position in the market and it helps to sustain the position for a long-term time span. There are some critical tools that lead in making a perfect strategy. These things include providing the products at a low cost to its customers and always move fast in the sector that it concerns. The organizations should also approach its customers with a global strategy. They should their customers with all sorts of best services available so that their customer service remains beyond the reach of their rival companies. The service providers should use some tactics so that they can reach their customers easily and they should set their goals as to whom they should capture the market. There are some other factors that are responsible for building a good strategy that is to realize the uniqueness in the approach to the market, utilizing the important capabilities, the art of sustaining those capabilities to preserve it for further development achieving the goals. The capabilities should be recognized first so that it would be easier for the organizations to assess the rivals movements and take appropriate actions according to that. The target markets have to be segmented properly to achieve better results. Another significant thing is that companies should eye on mass production to get a positive impact on the customers minds. These strategies have to be implemented properly to get the desired outcomes. Nine Network or Channel Nine is a very reputed firm in media communications in Australia which is the most prominent organization in the media sector there (Nine.com.au 2017) There are other media organizations in the country as well. Nine Networks is responsible for most important telecasts in the fields of news, sports, entertainment and others. There are some factors responsible for being successful in the field of media competition. The competitive market in the media organizations is so major nowadays that one needs to put the best effort by adopting perfect strategies so that they can achieve best results (Agha, Alrubaiee, and Jamhour 2012). They have to set their goals and objectives as in which segments of the society they want to reach. They have to select a proper target market and must use some tactics to reach their targets. The channel has become the home for leading sports events in the country so people are happy to subscribe to the channel and their unique value is su stained thus by reaching to the selected segments of the society (Florea, Cheung and Herndon 2013). The media organization has to take up a global strategy so that they can reach the larger parts of the global market (De Loecker and Goldberg 2014) .They must also take up relevant tactics so that they can sustain their progress. Besides, they should appeal to the mass market to spread their business worldwide and they must eye on developing their customer service for their further enhancements. 2.Business Model Innovation Business model innovation is an integral part of business marketing that helps the marketers to keep updated with the recent changes in the sector and it should cater to the betterment of the organizations (Massa and Tucci 2013). The recent trends show that the marketing criteria have changed in the recent years with the innovation of modern technologies. Modern technologies have, therefore, catered to the drastic changing in the market that can be measured on a global perspective only. The recent technologies have gone through a dramatic change so that the scenario is all about how the companies provide their services all around the world. A business model innovation will probably present an organization with some possible requirements for change. There are some major features of the business models like the Identity or the way the business wants to represent itself to its customer base. Secondly, Core resources have to be highlighted that include the core competencies, strategic pa rtners and the business processes. Thirdly, Target markets is the point that includes the target segmentations of the company or the group of people it wants to deal with (Solomon 2014). Fourthly, Channel strategy is the point that highlights the channel through reaching the customers. Fifthly, Customer offers is the thing that stresses on providing the customers with best possible offers according to their needs. Sixthly, Supply Chain Strategy determines the ways for delivering of the products to the customers at an affordable rate (Roh, Hong and Min 2014). The business innovation model has left impacts on the chosen organization. Like all other organizations, it is bound to leave impacts on Nine Networks too. Nine Networks has been a very reputable media organization that has delivered its services to the inhabitants of the country for a long time now. The business model innovation has led to their building of a completely digitalized infrastructure to reach their customers. They have introduced the new HD channels for the new generation watchers so that they can enjoy the benefits of technology through the high definition television channels (Bennett and Segerberg 2013). In this fast paced world, most people are dependent on digitalized connective system. The people should be provided with proper medium so that they can keep track with the most recent updates. Therefore, it is only fair for the organization to develop an application through software that the customers can download and access them on move. Thus, the channel strategy ca n be properly implemented. The customers should be given affordable offers and the customers should be able to avail the offers. The channel should show live telecast of important events and they should not be charged with any extra money for that. They can also open online portals from which the customers can download their favorite programs and watch it whenever they want. The organization can employ clever tactics to eliminate their rivals from gaining the telecast copyrights and they can also make partnerships with some big names in the industry to get financial advices and help in times of need. Thus, the selected organization can use the business innovation models. References Agha, S., Alrubaiee, L. and Jamhour, M., 2012. Effect of core competence on competitive advantage and organizational performance.International Journal of Business and Management,7(1), p.192 Bennett, W.L. and Segerberg, A., 2013.The logic of connective action: Digital media and the personalization of contentious politics. Cambridge University Press. De Loecker, J. and Goldberg, P.K., 2014. Firm performance in a global market.Annu. Rev. Econ.,6(1), pp.201-227. Florea, L., Cheung, Y.H. and Herndon, N.C., 2013. For all good reasons: Role of values in organizational sustainability.Journal of Business Ethics,114(3), pp.393-408. Massa, L. and Tucci, C.L., 2013. Business model innovation.The Oxford Handbook of Innovafion Management, pp.420-441. Nine.com.au. (2017). nine.com.au the new ninemsn - News, Sport, TV, Entertainment, Lifestyle. [online] Available at: https://www.nine.com.au/ [Accessed 22 Apr. 2017]. Roh, J., Hong, P. and Min, H., 2014. Implementation of a responsive supply chain strategy in global complexity: The case of manufacturing firms.International Journal of Production Economics,147, pp.198-210. Solomon, M.R., 2014.Consumer behavior: Buying, having, and being(Vol. 10). Engelwood Cliffs, NJ: Prentice Hall.