Creative Thinking

Much of the thinking done in formal education emphasizes the skills of analysis–teaching students how to understand claims, follow or create a logical argument, figure out the answer, eliminate the incorrect paths and focus on the correct one. However, there is another kind of thinking, one that focuses on exploring ideas, generating possibilities, looking for many right answers rather than just one. Both of these kinds of thinking are vital to a successful working life, yet the latter one tends to be ignored until after college. We might differentiate these two kinds of thinking like this: Critical ThinkingCreative Thinking nalyticgenerative convergentdivergent verticallateral probabilitypossibility judgmentsuspended judgment focuseddiffuse objectivesubjective answeran answer left brainright brain verbalvisual linearassociative reasoningrichness, novelty yes butyes and In an activity like problem solving, both kinds of thinking are important to us. First, we must analyze the problem; then we must generate possible solutions; next we must choose and implement the best solution; and finally, we must evaluate the effectiveness of the solution. As you can see, this process reveals an alternation between the two kinds of thinking, critical and creative.In practice, both kinds of thinking operate together much of the time and are not really independent of each other. What is Creativity? An Ability. A simple definition is that creativity is the ability to imagine or invent something new. As we will see below, creativity is not the ability to create out of nothing (only God can do that), but the ability to generate new ideas by combining, changing, or reapplying existing ideas. Some creative ideas are astonishing and brilliant, while others are just simple, good, practical ideas that no one seems to have thought of yet.Believe it or not, everyone has substantial creative ability. Just look at how creative children are. In adults, creativity has too often been s uppressed through education, but it is still there and can be reawakened. Often all that's needed to be creative is to make a commitment to creativity and to take the time for it. An Attitude. Creativity is also an attitude: the ability to accept change and newness, a willingness to play with ideas and possibilities, a flexibility of outlook, the habit of enjoying the good, while looking for ways to improve it.We are socialized into accepting only a small number of permitted or normal things, like chocolate-covered strawberries, for example. The creative person realizes that there are other possibilities, like peanut butter and banana sandwiches, or chocolate-covered prunes. A Process. Creative people work hard and continually to improve ideas and solutions, by making gradual alterations and refinements to their works. Contrary to the mythology surrounding creativity, very, very few works of creative excellence are produced with a single stroke of brilliance or in a frenzy of rapid activity.Much closer to the real truth are the stories of companies who had to take the invention away from the inventor in order to market it because the inventor would have kept on tweaking it and fiddling with it, always trying to make it a little better. The creative person knows that there is always room for improvement. Creative Methods Several methods have been identified for producing creative results. Here are the five classic ones: Evolution. This is the method of incremental improvement. New ideas stem from other ideas, new solutions from previous ones, the new ones slightly improved over the old ones.Many of the very sophisticated things we enjoy today developed through a long period of constant incrementation. Making something a little better here, a little better there gradually makes it something a lot better–even entirely different from the original. For example, look at the history of the automobile or any product of technological progress. With each new mode l, improvements are made. Each new model builds upon the collective creativity of previous models, so that over time, improvements in economy, comfort, and durability take place.Here the creativity lies in the refinement, the step-by-step improvement, rather than in something completely new. Another example would be the improvement of the common wood screw by what are now commonly called drywall screws. They have sharper threads which are angled more steeply for faster penetration and better holding. The points are self tapping. The shanks are now threaded all the way up on lengths up to two inches. The screws are so much better that they can often be driven in without pilot holes, using a power drill.The evolutionary method of creativity also reminds us of that critical principle: Every problem that has been solved can be solved again in a better way. Creative thinkers do not subscribe to the idea that once a problem has been solved, it can be forgotten, or to the notion that †Å"if it ain't broke, don't fix it. † A creative thinker's philosophy is that â€Å"there is no such thing as an insignificant improvement. † Synthesis. With this method, two or more existing ideas are combined into a third, new idea.Combining the ideas of a magazine and an audio tape gives the idea of a magazine you can listen to, one useful for blind people or freeway commuters. For example, someone noticed that a lot of people on dates went first to dinner and then to the theater. Why not combine these two events into one? Thus, the dinner theater, where people go first to eat and then to see a play or other entertainment. Revolution. Sometimes the best new idea is a completely different one, an marked change from the previous ones. While an evolutionary improvement philosophy might cause a professor to ask, â€Å"How can I make my lectures better and better? a revolutionary idea might be, â€Å"Why not stop lecturing and have the students teach each other, working as teams or presenting reports? † For example, the evolutionary technology in fighting termites eating away at houses has been to develop safer and faster pesticides and gasses to kill them. A somewhat revolutionary change has been to abandon gasses altogether in favor of liquid nitrogen, which freezes them to death or microwaves, which bake them. A truly revolutionary creative idea would be to ask, â€Å"How can we prevent them from eating houses in the first place? A new termite bait that is placed in the ground in a perimeter around a house provides one answer to this question. Reapplication. Look at something old in a new way. Go beyond labels. Unfixate, remove prejudices, expectations and assumptions and discover how something can be reapplied. One creative person might go to the junkyard and see art in an old model T transmission. He paints it up and puts it in his living room. Another creative person might see in the same transmission the necessary gears for a multi-sp eed hot walker for his horse. He hooks it to some poles and a motor and puts it in his corral.The key is to see beyond the previous or stated applications for some idea, solution, or thing and to see what other application is possible. For example, a paperclip can be used as a tiny screwdriver if filed down; paint can be used as a kind of glue to prevent screws from loosening in machinery; dishwashing detergents can be used to remove the DNA from bacteria in a lab; general purpose spray cleaners can be used to kill ants. Changing Direction. Many creative breakthroughs occur when attention is shifted from one angle of a problem to another. This is sometimes called creative insight.A classic example is that of the highway department trying to keep kids from skateboarding in a concrete-lined drainage ditch. The highway department put up a fence to keep the kids out; the kids went around it. The department then put up a longer fence; the kids cut a hole in it. The department then put up a stronger fence; it, too, was cut. The department then put a threatening sign on the fence; it was ignored. Finally, someone decided to change direction, and asked, â€Å"What really is the problem here? It's not that the kids keep getting through the barrier, but that they want to skateboard in the ditch.So how can we keep them from skateboarding in the ditch? † The solution was to remove their desire by pouring some concrete in the bottom of the ditch to remove the smooth curve. The sharp angle created by the concrete made skateboarding impossible and the activity stopped. No more skateboarding problems, no more fence problems. This example reveals a critical truth in problem solving: the goal is to solve the problem, not to implement a particular solution. When one solution path is not working, shift to another. There is no commitment to a particular path, only to a particular goal.Path fixation can sometimes be a problem for those who do not understand this; they become overcommitted to a path that does not work and only frustration results. Negative Attitudes That Block Creativity 1. Oh no, a problem! The reaction to a problem is often a bigger problem than the problem itself. Many people avoid or deny problems until it's too late, largely because these people have never learned the appropriate emotional, psychological, and practical responses. A problem is an opportunity. The happiest people welcome and even seek out problems, meeting them as challenges and opportunities to improve things.Definition: a problem is (1) seeing the difference between what you have and what you want or (2) recognizing or believing that there is something better than the current situation or (3) an opportunity for a positive act. Seeking problems aggressively will build confidence, increase happiness, and give you a better sense of control over your life. 2. It can't be done. This attitude is, in effect, surrendering before the battle. By assuming that something canno t be done or a problem cannot be solved, a person gives the problem a power or strength it didn't have before.And giving up before starting is, of course, self fulfilling. But look at the history of solutions and the accompanying skeptics: man will never fly, diseases will never be conquered, rockets will never leave the atmosphere. Again, the appropriate attitude is summed up by the statement, â€Å"The difficult we do immediately; the impossible takes a little longer. † 3. I can't do it. Or There's nothing I can do. Some people think, well maybe the problem can be solved by some expert, but not by me because I'm not (a) smart enough, (b) an engineer, or (c) a blank (whether educated, expert, etc. Again, though, look at the history of problem solving. Who were the Wright brothers that they could invent an airplane? Aviation engineers? No, they were bicycle mechanics. The ball point pen was invented by a printer's proofreader, Ladislao Biro, not a mechanical engineer. Major a dvances in submarine design were made by English clergyman G. W. Garrett and by Irish schoolmaster John P. Holland. The cotton gin was invented by that well known attorney and tutor, Eli Whitney. The fire extinguisher was invented by a captain of militia, George Manby. And so on.In fact, a major point made by recent writers about corporate excellence is that innovations in industry almost always come from individuals (not research groups) outside of the area of the invention. General Motors invented Freon, the refrigeration chemical, and tetraethyl lead, the gasoline additive. Kodachrome was invented by two musicians. The continuous steel casting process was invented by a watchmaker (fooling around with brass casting). Soap making chemists turned down the problem of inventing synthetic detergents: those detergents were invented by dye making chemists.In a nutshell, a good mind with a positive attitude and some good problem solving skills will go far in solving any problem. Interest in and commitment to the problem are the keys. Motivation–a willingness to expend the effort–is more important than laboratory apparatus. And remember that you can always do something. Even if you cannot totally eradicate the problem from the face of the earth, you can always do something to make the situation better. 4. But I'm not creative. Everyone is creative to some extent. Most people are capable of very high levels of creativity; just look at young children when they play and imagine.The problem is that this creativity has been suppressed by education. All you need to do is let it come back to the surface. You will soon discover that you are surprisingly creative. 5. That's childish. In our effort to appear always mature and sophisticated, we often ridicule the creative, playful attitudes that marked our younger years. But if you solve a problem that saves your marriage or gets you promoted or keeps your friend from suicide, do you care whether other people desc ribe your route to the solution as â€Å"childish? † Besides, isn't play a lot of fun?Remember that sometimes people laugh when something is actually funny, but often they laugh when they lack the imagination to understand the situation. 6. What will people think? There is strong social pressure to conform and to be ordinary and not creative. Here are some overheard examples: Creative Person: â€Å"I like to put water in my orange juice so it's less sweet. † Ordinary Person: â€Å"You're weird, you know? † Ordinary Person: â€Å"What are you doing? † Creative Person: â€Å"We're painting our mailbox. † Ordinary Person: â€Å"You're crazy. † Creative Person: â€Å"Why don't we add a little garlic? Ordinary Person: â€Å"Because the recipe doesn't call for garlic. † Ordinary Person: â€Å"Why are you going this way? It's longer. † Creative Person: â€Å"Because I like the drive. † Ordinary Person: â€Å"Did anyone ever t ell you you're strange? † The constant emphasis we see in society is toward the ruthlessly practical and conformist. Even the wild fashions, from those in Vogue to punk rock, are narrowly defined, and to deviate from them is considered wrong or ridiculous. Some peoples' herd instinct is so strong that they make sheep look like radical individualists. So, what will people think?Well, they're already talking about you, saying that your nose is too big or your shoes are funny or you date weird people. So, since others are going to talk about you in unflattering ways anyway, you might as well relax and let your creativity and individualism flow. Almost every famous contributor to the betterment of civilization was ridiculed and sometimes even jailed. Think about Galileo. And look what happened to Jesus. Quotation: â€Å"Progress is made only by those who are strong enough to endure being laughed at. † Solutions are often new ideas, and new ideas, being strange, are usually greeted with laughter, contempt, or both.That's just a fact of life, so make up your mind not to let it bother you. Ridicule should be viewed as a badge of real innovative thinking. 7. I might fail. Thomas Edison, in his search for the perfect filament for the incandescent lamp, tried anything he could think of, including whiskers from a friend's beard. In all, he tried about 1800 things. After about 1000 attempts, someone asked him if he was frustrated at his lack of success. He said something like, â€Å"I've gained a lot of knowledge–I now know a thousand things that won't work. † Fear of failure is one of the major obstacles to creativity and problem solving.The cure is to change your attitude about failure. Failures along the way should be expected and accepted; they are simply learning tools that help focus the way toward success. Not only is there nothing wrong with failing, but failing is a sign of action and struggle and attempt–much better than inactio n. The go-with-the- flow types may never fail, but they are essentially useless to humanity, nor can they ever enjoy the feeling of accomplishment that comes after a long struggle. Suppose you let your fear of failure guide your risk taking and your attempts.You try only three things in a year because you are sure of succeeding. At the end of the year the score is: Successes 3, Failures 0. Now suppose the next year you don't worry about failing, so you try a hundred things. You fail at 70 of them. At the end of the year the score is Successes 30, Failures 70. Which would you rather have–three successes or 30–ten times as many? And imagine what 70 failures will have taught you. Proverb: Mistakes aren't fun, but they sure are educational. Myths about Creative Thinking and Problem Solving 1. Every problem has only one solution (or one right answer).The goal of problem solving is to solve the problem, and most problems can be solved in any number of ways. If you discover a solution that works, it is a good solution. There may be other solutions thought of by other people, but that doesn't make your solution wrong. What is THE solution to putting words on paper? Fountain pen, ball point, pencil, marker, typewriter, printer, Xerox machine, printing press? 2. The best answer/solution/method has already been found. Look at the history of any solution set and you'll see that improvements, new solutions, new right answers, are always being found.What is the solution to human transportation? The ox or horse, the cart, the wagon, the train, the car, the airplane, the jet, the SST? Is that the best and last? What about pneumatic tubes, hovercraft, even Star Trek type beams? What is the best way to put words on paper? The word processor? Is that the last invention? How about voice recognition, or thought wave input? On a more everyday level, many solutions now seen as best or at least entrenched were put in place hastily and without much thought–such as the use of drivers' licenses for ID cards or social security numbers for taxpayer ID numbers.Other solutions are entrenched simply for historical reasons: they've always been done that way. Why do shoe laces still exist, when technology has produced several other, better ways to attach shoes to feet (like velcro, elastic, snap buttons, and so on)? 3. Creative answers are complex technologically. Only a few problems require complex technological solutions. Most problems you'll meet with require only a thoughtful solution requiring personal action and perhaps a few simple tools. Even many problems that seem to require a technological solution can be addressed in other ways.For example, what is the solution to the large percentage of packages ruined by the Post Office? Look at the Post Office package handling method. Packages are tossed in bins when you send them. For the solution, look at United Parcel. When you send a package, it is put on a shelf. The change from bin to shelf is no t a complex or technological solution; it's just a good idea, using commonly available materials. As another example, when hot dogs were first invented, they were served to customers with gloves to hold them. Unfortunately, the customers kept walking off with the gloves. The olution was not at all complex: serve the hot dog on a roll so that the customer's fingers were still insulated from the heat. The roll could be eaten along with the dog. No more worries about disappearing gloves. (Note by the way what a good example of changing direction this is. Instead of asking, â€Å"How can I keep the gloves from being taken? † the hot dog server stopped thinking about gloves altogether. ) 4. Ideas either come or they don't. Nothing will help. There are many successful techniques for stimulating idea generation. We will be discussing and applying them. ________________________________________ _______________________________________ Mental Blocks to Creative Thinking and Problem Solv ing 1. Prejudice. The older we get, the more preconceived ideas we have about things. These preconceptions often prevent us from seeing beyond what we already know or believe to be possible. They inhibit us from accepting change and progress. Example problem: How to connect sections of airplanes with more ease and strength than using rivets. A modern solution is to use glue–glue the sections together. We probably wouldn't think of this solution because of our prejudice about the word and idea of glue.But there are many kinds of glue, and the kind used to stick plane parts together makes a bond stronger than the metal of the parts themselves. Another problem: How can we make lighter weight bullet proof windows? Thicker glass is too heavy. Answer: Use plastic. Again, we are prejudiced against plastic. But some plastics are not flimsy at all and are used in place of steel and in bullet proof windows. Another problem: Make a ship's hull that won't rust or rot like steel or wood. Solution: Use concrete. Our prejudice is that concrete is too heavy.Why not make lightweight concrete? That's what's done. Final example: How to divide a piece of cake equally between two kids so they won't complain that one kid is preferred over the other: â€Å"You gave him the bigger piece; you like him better! Waaaah! † Solution: Put the kids in charge of dividing the cake. Our prejudice is that immature, selfish kids can't do the job. But the solution, one cuts the cake, the other has first choice of pieces, works very well. 2. Functional fixation. Sometimes we begin to see an object only in terms of its name rather in terms of what it can do.Thus, we see a mop only as a device for cleaning a floor, and do not think that it might be useful for clearing cobwebs from the ceiling, washing the car, doing aerobic exercise, propping a door open or closed, and so on. (Later on in the semester, we will be doing â€Å"uses for† to break out of this fixation. ) There is als o a functional fixation of businesses. In the late nineteenth and early twentieth centuries the railroads saw themselves as railroads. When automobiles and later airplanes began to come in, the railroads didn't adapt. â€Å"That's not our business,† they said.But if they had seen themselves as in the people transportation business rather than in the railroad business, they could have capitalized on a great opportunity. Similarly, when the telephone began its rise, some of the telegraph companies said, â€Å"That's not our business; we're telegraph companies. † But if they had said, â€Å"Hey, we're in the communication business, and here's a new way to communicate,† they would have grown rather than died. Compare Western Union to AT&T. And have you heard of those big calculator companies Dietzgen or Pickett? No? Well, they were among the biggest makers of slide rules.But when electronic calculators began to rise, they didn't know what business they were in. They thought they were in the slide rule business, when they were really in the calculator business. They didn't adapt, they didn't accept the challenge of change and opportunity, and they fell. And there's a functional fixation of people, too. Think a minute how you react when you see your pastor mowing his lawn, or your auto mechanic on a television show promoting a book. Stereotyping can even be a form of functional fixation–how many people would laugh at a blonde quoting Aristotle?Too often we permit only a narrow range of attitudes and behaviors in other people, based on bias, prejudice, hasty generalization, or limited past experience. Think of those statements like, â€Å"I can't believe he said that,† or â€Å"Imagine her doing that,† and so on. But recall the proverb, â€Å"The goal of my life is not to live down to your expectations. † 3. Learned helplessness. This is the feeling that you don't have the tools, knowledge, materials, ability, to do an ything, so you might as well not try. We are trained to rely on other people for almost everything. We think small and limit ourselves.But the world can be interacted with. If you are in need of information, there are libraries, bookstores, friends, professors, and, of course, the Internet. And there are also city, county, and state government agencies with addresses and phone numbers and web sites. There are thousands of government agencies that really exist and that will talk to you. Contact the EPA if you're working on air pollution or pesticides. Get some government publications. Call your state senator or federal congressman for help on bills, information, problems. Contact the manufacturer of a product to find out what you want to know about it.If you are technologically poor, you can learn. Learn how to cook, use tools, make clothes, use a computer. You can learn to do anything you really want to do. All you need is the motivation and commitment. You can learn to fly an airpl ane, drive a truck, scuba dive, fix a car–name it. 4. Psychological blocks. Some solutions are not considered or are rejected simply because our reaction to them is â€Å"Yuck. † But icky solutions themselves may be useful or good if they solve a problem well or save your life. Eating lizards and grasshoppers doesn't sound great, but if it keeps you alive in the wilderness, it's a good solution.Perhaps more importantly, what at first seem to be icky ideas may lead to better solutions–de-ickified analogues of the original. When doctors noted that some unsophisticated natives were using giant ant heads to suture wounds, they imitated this pincer-closing technique by inventing the surgical staple. Psychological blocks prevent you from doing something just because it doesn't sound good or right, which is a pretty ridiculous thing. Overcoming such blocks can be really beneficial. Navy commandos in Vietnam overcame their blocks and put on women's panty hose when they marched through the swamps and jungle.The pantyhose cut down on the friction and rubbing from the plants and aided in removing the dozens of leeches after a mission. Overcoming the block to using your own blood to write a help note could save your life someday if you got kidnapped. Positive Attitudes for Creativity 1. Curiosity. Creative people want to know things–all kinds of things– just to know them. Knowledge does not require a reason. The question, â€Å"Why do you want to know that? † seems strange to the creative person, who is likely to respond, â€Å"Because I don't know the answer. † Knowledge is enjoyable and often useful in strange and unexpected ways.For example, I was once attempting to repair something, without apparent success, when an onlooker asked testily, â€Å"Do you know what you're doing? † I replied calmly, â€Å"No, that's why I'm doing it. † Next, knowledge, and especially wide ranging knowledge, is necessary for cr eativity to flourish to its fullest. Much creativity arises from variations of a known or combinations of two knowns. The best ideas flow from a well equipped mind. Nothing can come from nothing. In addition to knowing, creative people want to know why. What are the reasons behind decisions, problems, solutions, events, facts, and so forth? Why this way and not another?And why not try this or that? The curious person's questioning attitude toward life is a positive one, not a destructive one reflecting skepticism or negativism. It often seems threatening because too often there is no good reason behind many of the things that are taken for granted–there is no â€Å"why† behind the status quo. So ask questions of everyone. Ask the same question of different people just to be able to compare the answers. Look into areas of knowledge you've never before explored, whether cloth dying, weather forecasting, food additives, ship building, the U. S. budget, or the toxicity of laundry detergents. 2. Challenge.Curious people like to identify and challenge the assumptions behind ideas, proposals, problems, beliefs, and statements. Many assumptions, of course, turn out to be quite necessary and solid, but many others have been assumed unnecessarily, and in breaking out of those assumptions often comes a new idea, a new path, a new solution. For example, when we think of a college, we traditionally think of a physical campus with classrooms, a library, and some nice trees. But why must college be a place (with congregated students and faculty) at all? Thus, the electronic college now exists, where students â€Å"go† to college right at home, online.Correspondence courses have existed for years, too, beginning with the challenging of the school-as-centralized-place idea. When we think of an electric motor, we automatically think of a rotating shaft machine. But why assume that? Why can't an electric motor have a linear output, moving in a straight line rather than a circle? With such a challenged assumption came the linear motor, able to power trains, elevators, slide locks, and so on. Problem: We make brandy, and for this special edition of our finest kind, we want a fully-grown pear in one piece inside each bottle. The bottle is narrow necked. How can we do it?As you think, watch for the assumptions you are making. Possible solutions (assuming fully grown pear): close the neck or bottom after insertion, use a plastic bottle like heat-shrink tubing, change to a wide mouth bottle. If we do not assume a fully grown pear: grow the pear from a bud inside the bottle. 3. Constructive discontent. This is not a whining, griping kind of discontent, but the ability to see a need for improvement and to propose a method of making that improvement. Constructive discontent is a positive, enthusiastic discontent, reflecting the thought, â€Å"Hey, I know a way to make that better. Constructive discontent is necessary for a creative problem sol ver, for if you are happy with everything the way it is, you won't want to change anything. Only when you become discontent with something, when you see a problem, will you want to solve the problem and improve the situation. One of the hallmarks of the constructively discontented person is that of a problem seeking outlook. The more problems you find, the more solutions and therefore improvements you can make. Even previously solved problems can often be solved again, in a better way.A constructively discontent person might think, â€Å"This is an excellent solution, but I wonder if there isn't another solution that works even better (or costs less, etc). † Another mark of constructive discontent is the enjoyment of challenge. Creative people are eager to test their own limits and the limits of problems, willing to work hard, to persevere and not give up easily. Sometimes the discontent is almost artificial–they aren't really unhappy with the status quo of some area, but they want to find something better just for the challenge of it and the opportunity to improve their own lives and those of others. 4.A belief that most problems can be solved. By faith at first and by experience later on, the creative thinker believes that something can always be done to eliminate or help alleviate almost every problem. Problems are solved by a commitment of time and energy, and where this commitment is present, few things are impossible. The belief in the solvability of problems is especially useful early on in attacking any problem, because many problems at first seem utterly impossible and scare off the fainter hearted. Those who take on the problem with confidence will be the ones most likely to think through or around the impossibility of the problem. . The ability to suspend judgment and criticism. Many new ideas, because they are new and unfamiliar, seem strange, odd, bizarre, even repulsive. Only later do they become â€Å"obviously† great. Other ideas, in their original incarnations, are indeed weird, but they lead to practical, beautiful, elegant things. Thus, it is important for the creative thinker to be able to suspend judgment when new ideas are arriving, to have an optimistic attitude toward ideas in general, and to avoid condemning them with the typical kinds of negative responses like, â€Å"That will never work; that's no good; what an idiotic idea; that's impossible,† and so forth.Hospital sterilization and antiseptic procedures, television, radio, the Xerox machine, and stainless steel all met with ho-hums and even hostile rejection before their persevering inventors finally sold someone on the ideas. Some of our everyday tools that we now love and use daily, were opposed when they were originally presented: Aluminum cookware? No one wants that. Teflon pans? They'll never sell. Erasers on pencils? That would only encourage carelessness. Computers? There's no market for more than a few, so why build them?R emember then that (1) an idea may begin to look good only after it becomes a bit more familiar or is seen in a slightly different context or clothing or circumstance and (2) even a very wild idea can serve as a stepping stone to a practical, efficient idea. By too quickly bringing your judgment into play, these fragile early ideas and their source can be destroyed. The first rule of brainstorming is to suspend judgment so that your idea-generating powers will be free to create without the restraint of fear or criticism. You can always go back later and examine–as critically as you want–what you have thought of.Proverb: â€Å"A crank is a genius whose idea hasn't yet caught on. † 6. Seeing the good in the bad. Creative thinkers, when faced with poor solutions, don't cast them away. Instead, they ask, â€Å"What's good about it? † because there may be something useful even in the worst ideas. And however little that good may be, it might be turned to good e ffect or made greater. Example problem: How can we get college students to learn grammar better? Solution: Spank their bottoms with a hickory stick. This isn't a good solution, partly because it's probably illegal. But should we just toss it out? Why not ask what's good about it? 1) it gives individual, attention to the poor performers, (2) it gives them public attention, (3) it motivates other students as well as the student being spanked, (4) it's easy and costs nothing. The next question is, Can we adapt or incorporate some of these good things into a more acceptable solution, whether derivative of the original or not? We easily fall into either/or thinking and believe that a bad solution is bad through and through, in every aspect, when in fact, it may have some good parts we can borrow and use on a good solution, or it may do inappropriately something that's worth doing appropriately.And often, the bad solution has just one really glaring bad part, that when remedied, leaves qu ite a good solution. In the above example, changing the physical spanking to a verbal spanking changes the entire aspect of the solution while keeping all the good points we identified. 7. Problems lead to improvements. The attitude of constructive discontent searches for problems and possible areas of improvement, but many times problems arrive on their own. But such unexpected and perhaps unwanted problems are not necessarily bad, because they often permit solutions that leave the world better than before the problem arose.For example, the first margarine was made from beef fat, milk, water, and chopped cow udder. It wasn't extremely tasty or healthy. Then about the turn of the century a shortage of beef fat created a problem. What to use? The margarine makers turned to vegetable fats from various plants and the soybean, corn, and sunflower oils they used are still used today. The margarine is healthier and tastes better. Or think about exams or papers. When you don't do as well a s you want, you think, â€Å"Oh no! † But actually, you have a good insight into what you don't know and still need to learn.You are aware of the geography of your knowledge in a much more detailed form than before the errors showed up. 8. A problem can also be a solution. A fact that one person describes as a problem can sometimes be a solution for someone else. Above we noted that creative thinkers can find good ideas in bad solutions. Creative thinkers also look at problems and ask, â€Å"Is there something good about this problem? † For example, soon after the advent of cyanoacrylate adhesives (super glue), it was noted that if you weren't careful, you could glue your fingers together with it.This problem–a permanent skin bond–was soon seen as a solution, also. Surgeons in Viet Nam began to use super glue to glue wounds together. Another example, also involving glue: 3M chemists were experimenting with adhesives and accidentally came up with one that was so weak you could peel it right back off. Hold strength, shear strength, all were way below the minimum standards for any self-respecting adhesive. A glue that won't hold? Quite a problem. But this problem was also a solution, as you now see in Post-It Notes. 9. Problems are interesting and emotionally acceptable.Many people confront every problem with a shudder and a turn of the head. They don't even want to admit that a problem exists–with their car, their spouse, their child, their job, their house, whatever. As a result, often the problem persists and drives them crazy or rises to a crisis and drives them crazy. Creative people see problems as interesting challenges worth tackling. Problems are not fearful beasts to be feared or loathed; they are worthy opponents to be jousted with and unhorsed. Problem solving is fun, educational, rewarding, ego building, helpful to society. Miscellaneous Good Attitudes 1.Perseverance. Most people fail because they spend only nine mi nutes on a problem that requires ten minutes to solve. Creativity and problem solving are hard work and require fierce application of time and energy. There is no quick and easy secret. You need knowledge gained by study and research and you must put your knowledge to work by hard thinking and protracted experimentation. You’ve surely read of the difficulties and setbacks faced by most of the famous inventors–how many filaments Edison tried before he found a working one, how many aircraft designs failed in the attempt to break the sound barrier.But planning to persevere is planning to succeed. 2. A flexible imagination. Creative people are comfortable with imagination and with thinking so-called weird, wild, or unthinkable thoughts, just for the sake of stimulation. During brainstorming or just mental playfulness, all kinds of strange thoughts and ideas can be entertained. And the mind, pragmatist that it is, will probably find something useful in it all. We will look at several examples of this later on. 3. A belief that mistakes are welcome. Modern society has for some reason conceived the idea that the only unforgivable thing is to fail or make a mistake.Actually failure is an opportunity; mistakes show that something is being done. So creative people have come to realize and accept emotionally that making mistakes is no negative biggie. One chief executive of a big American corporation warns all his newly hired managers, â€Å"Make sure you make a reasonable number of mistakes. † Mistakes are educational and can lead to success–because they mean you are doing something. Sir Francis Pettit Smith, one of the early developers of the screw propeller, tried one design in 1836.During the test, half of it broke off–what a failure–but then the boat increased in speed substantially, revealing the efficiency of a new design, formed from a mistake. In sum, as Vergil once said, â€Å"They can who think they can. † Havin g the proper positive attitude about generating new and useful ideas and solving problems is really a large part of the whole process. A few years ago, the pipes in my mom's house had finally rusted through and I was faced with the task of finding a plumber to get a bid. Knowing how much they charge for small repairs, I knew that doing a whole house would cost a fortune.I thought, â€Å"You know, I'd really like to do this job myself, but I wonder if I can. † My neighbor happened to be around once when I said this, and he said, â€Å"Oh, you can do it. † Just that simple expression gave me the positive attitude I needed to do it. So I did. Characteristics of the Creative Person †¢curious †¢seeks problems †¢enjoys challenge †¢optimistic †¢able to suspend judgment †¢comfortable with imagination †¢sees problems as opportunities †¢sees problems as interesting †¢problems are emotionally acceptable †¢challenges assumptions â € ¢doesn't give up easily: perseveres, works hard Creative Thinking 1. If you had the power to transform the educational system to more effectively develop critical thinking abilities, what suggestions would you want to see implemented? You should focus on only one level. Draw upon the research and principles presented in Chaffee’s book and identify the specific processes that you wish to encourage. If I had the power to transform the educational system to more effectively develop critical thinking abilities, I would start to familiarize children with the concepts as early as possible. In the past when I was growing up, the emphasis for learning was placed largely on memorization. Since then, however, there is a trend toward teaching critical thinking skills in the classroom. These skills emphasize more than memorizing. They emphasize analysis and logic. If I were revamping the education system I would have classrooms begin to teach these concepts as early as kindergarten. â€Å"Being open to new ideas and different viewpoints means being flexible enough to change or modify your ideas in the light of new information or better insight. † (Chaffee p. 56) This would be an important concept to foster in kindergarten because at that age children are still open to new ideas and concepts. To teach them at that age to be open to new ideas would help them when they get older. This would help the child to grow as a thinker. Having children become critical thinkers at an early age can be accomplished by asking questions that have more than one correct answer. This teaches the child that they can answer the question without being afraid of being wrong. Another important method for teaching young children is to have them work in groups. This exposes them to others’ thoughts and ways of thinking. This is where being flexible comes into play. Young children are naturally flexible in their thinking and open to new ideas. If we emphasize the importance of being flexible at this young age, the child will have an easier time remaining flexible in their thinking and be more open to new ideas later on in life. Even though working in groups is important, encouraging young children to think independently is also important. (Chaffee p. 71) This can be encouraged in a young child by giving them various ideas and having the child arrive at his own thoughtful conclusion. The reason I would start so young is that I feel that the earlier children are exposed to these concepts the earlier they will be able to use a combination of cognitive abilities, basic attitudes nd thinking strategies. These skills enable a person to clarify and better understand the world. (Chaffee p. 71) 2. Imagine that you were born in a different sociocultural context. Describe the factors that would influence your chances of achieving creative breakthroughs. Emphasize whatever domain you feel best reflects your potential. Be sure to also include the cognitive and developmental notions that are discussed by Csikszentimihalyi. For this question I imagined that I was alive during the depression era and was not part of the wealthy class of that time. My domain would be the writing of novels because I have always liked writing stories. The following factors would influence my chance of achieving a creative breakthrough. One factor is exposure. One can’t be creative in a domain without being exposed to it. For example, â€Å"No matter what mathematical gifts a child may have, he or she will not be able to contribute to mathematics without learning its rules. † (Csikszentimihalyi p. 29) What this means is that if I was not able to be exposed to writing, books or famous authors through school, I would not be successful in writing myself. If I don’t learn the rules of grammar and spelling it would be very hard for me to write anything worthwhile that anyone would want to publish. Chance, perseverance or being at the right place at the right time is also important. Conditions might not be favorable for me as a writer during the depression. Times were hard for everyone and everybody was struggling just to put food on the table. There might not be much opportunity for chance no matter how much I persevere. Also, I might not have much energy to put into writing after spending the majority of my time earning enough money to live. No matter how gifted a person is, he or she has no chance to achieve anything creative unless the right conditions are provided by the field. â€Å" (Csikszentimihalyi p. 330) The book gives the example of Michael Jordan and stated that if he â€Å"had been born in a country where basket ball was not practiced, he would not have been able to refine his skills and would not have been recog nized. † (Csikszentinihalyi p. 331) Also, I would need to have hope. If there is no hope to use my skill, I will not be successful. It is extremely difficult to make a living as a successful writer. If I don’t have hope, I will not have much of a chance. One of the most important things I would need is luck. Without luck on my side, my book won’t ever be read by an editor. One would have to have luck for the publisher to choose my manuscript out of the many they receive. It is very important to be at the right place at the right time. The book gives the example of a painter who made an important contact at a party. Using this example, if I go to a party, I might make an important literary contact which could start my career. If I choose not to attend this party for any reason, I may never meet that contact person and therefore never jump start my career. It is the luck of being at the right place at the right time. Cognitive variables may make me more predisposed to become a writer. I may have more of a strength for writing and less of a strength for math. Writing may come easy to me and if I was exposed early to books, authors and good writing, I may be able to develop this inherited potential. Overall, I feel that it would be extremely hard to become a successful author during the depression unless luck was on my side and I was able to persevere. . The last chapter in Chaffee and the last two chapters in Csikszentimihalyi discuss improving creativity. Analyze the differences and similarities between the two authors on this issue. How does critical thinking facilitate creativity and what else, beyond critical thinking is necessary for creativity to occur. Chaffee states that both thinking critically and creatively are â€Å"two essential and tightly interwoven dimensions of the thinking process. These two forms work as partners to produce effective thinking enabling us to make informed decisions and lead successful lives. Chaffee p. 276) Both Chaffee and Csikszentmihalyi have views on creativity. There are both similarities and differences to these views. Csikszentmihalyi feels you should be be surprised and surprise others frequently while Chaffee feels that a person should expect the unexpected. Both authors agree that the creative person should follow up on ideas that create a spark of interest when they emerge. They also agree that it is best to look at a problem from multiple perspectives and that this can be done by using the confirmation of other people. Csikszentimihalyi suggests the following for improving creativity. First of all he suggests both keeping notes of your interests and having specific goals. He also suggests that a person interested in improving their creativity do things that are enjoyable but also have some challenge to them. Also, by taking charge of your time, being open and focused, allowing time for relaxing and making a space conducive to the creativity you are trying to achieve you will be able to be more creative. Both Chaffee and Csikszentimihalyi feel that establishing a creative environment is important. This would be a physical environment that allows the person to be more creativ Chaffee feels that in order to improve creativity, one should begin by understanding how the creative process works. He also states that by allowing yourself to be absorbed by the task and the more knowledge you have on the subject in which you wish to be creative the more prepared you are to be creative. Chaffee feels that it is also important to stop thinking about the subject and let the subconscious take over. A person’s mind will continue to work on the subject in the background. He also says in his book to become aware of our negative voice which he calls the â€Å"voice of criticism†. This is a danger to a person’s creativity and the creative person has to learn to recognize the voice of criticism and to ignore it. A person can create a positive voice to put in place of the voice of criticism. When a person thinks of different ways to solve a problem, they are using creative thinking. The evaluating of these alternatives is the critical thinking process. Beyond critical thinking, having the ability to choose freely and decide in what area you choose to be creative facilitates creativity. To exercise genuine freedom, you must possess the insight to understand all of your options and the wisdom to make informed choices. † (Chaffee p. 293) Chaffee goes on to state â€Å"You can learn to redefine your daily life in a new light and enhance its value through free choices derived from thinking critically and creatively. â€Å" (Chaffee p. 293 ) Sources Chaffee, John. Thinking Critically A Concise Guide. Boston: Houghton Mifflin Company, 2004. Print. Csiksentmihalyi, Mihaly. Creativity:Flow and the Psychology of Discovery and Invention. New York: Harper Collins Publishers, 1996. Print.

The Way Employee Union Are Organized in Malaysia

INTRODUCTION In the eye of history, Malaysian industrial relations undergo some valuable changes with the expanding European capitalism through Industrial Revolution from the early sixteenth century. Various parts of what is now Malaysia came under British rule some time during the nineteenth century. Then, the emergence of Malaysian industrial relations is also associated with immigrant laborers and British colonialism. Basically, industrial relations is known as relationship between employee, labour or employment. Industrial relations is not related to the relationships between one industry to another at all. And industrial relations in the public sector yet is referring to the relationship between the government and the public sector’s employees. The employer referred to in the public sector is the government which the employee will be under the power of them. As far as Malaysian industrial relations is concerned, the term public sector refers to the public services and to statutory authorities. Therefore, the term â€Å"public sector† refer to the federal and state government services, and to the federal and state statutory and local authorities. This government has been divided into few levels which is federal government (Ministry of Human Resource), federal statutory authorities (MARA), state statutory authorities ( Jabatan Agama Islam Johor) and also the local authorities (Majlis Daerah Segamat Selatan). We can see the differences between the public sector and those in private sector. The public sector has their own uniqueness which can be seen in few perpectives regarding to the principles underlying the systems, the parties involved, the way employees’ unions are organised, the way employees are grouped and also the machineries cater for industrial relations in the public sector. First of all, the public sector seems to be unique because of the principles underlying in industrial relations. The principles underlying in both public and private sectors are different at all. In Sec 52 of IRA stated that Parts 2, 3, 4 and 6 shall not apply to any public sectors since these parts are only been applied to the private sector. The principles involved are the trade unionism, recognition, collective bargaining and dispute settlements respectively. The trade union basically is an association or combination whether for employers and the employees too. The trade union is playing oles for protect the rights of workers by doing the collective bargaining to the employers. Before that, that particular trade union have to be recognized first to ensure that the collective bargaining may be successfully been achieved. The IRA requires that the union be recognized by the employer as the proper representative of those employees; in other words: the Act makes union recognition a ne cessary prerequisite to collective bargaining. Besides, regarding the collective bargaining, it is the principal means of improving the terms and conditions of employment of employees and thereby promoting their economic welfare. In contrast, all of these things are not applied to those public sector. And the largest employer in the public sector is represented by the federal government. Even the public sector has no collective bargaining and so on those the employer, employees and their trade unions also the government will sit together. This is based on the tripartite system which has been applied to this country. This tripartite system are made up of three parties which are the employer, employee and the government. There will be discussions made between them to resolve any disputes that arise among them This means the decision does not made by unilaterally; by the management on behalf of the employer without any interference by workers and the other parties. Next, the most unique characteristic that can be seen in Malaysian industrial relation system is the party involvement in the system. As we can see, Malaysia has allocated two areas in the employment sector, which is the public sector and private sector. It is important to differentiate between these two sectors. What is mean by the public sector actually? Public sector here refers to the Public Services as well as to Statutory Authorities. Statutory Authority in the other hand means a body established, appointed or constituted by any written law, whether federal or state, including a local authority. Thus, public sector is the largest sector in which the government acts as the employer of all civil servants. In addition, trade unions in the public sector are permitted to organize unions per ministry, department, profession or activity, as well as to join federations. Employees in statutory bodies (such as ports and the Employees' Provident Fund) are only authorized to join internal trade unions, which, in turn, may join the Civil Service Federation and the national trade union centre. Employees working for the defense sector, police force or prisons do not have the right to form or join trade unions. Then, there is no employer union in public sector as the federal, state governments and local authorities are said to act as the employer. Therefore, the government doesn’t need to form any union to represent themselves. Other than public sector, Malaysian also allocated the other areas for the servant whom is not in public sector which named private sector. This private sector servant usually involved the workers whom are working under their own employers. One of the biggest examples of jobs in this sector is from the banking sector. On the top of that, these private sectors have a little immunity that allowed the employers and the employees to form their union as the medium to protect their right. In fact, the union was also established to facilitate consultation and discussion for both sides. This is also help to communicate and understand each other well and ensure a conducive working environment as well as to avoid problem occurs. Moreover, the advantage of private sector unions is that they can carry out collective bargaining to voice their demands. The third uniqueness characteristic of public sector industrial relations in Malaysia is the ways employees are organized. What means here is the particular trade union must be representing of themselves only and not representing of the others. For example, regarding on the blue collar union and white collar union. Those in blue collar union can only represent for the blue collar union and those in white collar union can only represent for the white collar union . And the most important thing here is the employee unions in the public sector are organizing along ministry or department or occupation or statutory authority lines or local authority lines. It is because they want to determine the shape and nature of the public goods and services, which the members deliver so that workers and the communities they serve can see that the union is relevant to the needs of a changing world. It is good for the interests of all workers and the people who use their services and has a vision of the future, which ensures the centrality of unions in that future. The employees cannot join the trade union and also be an executive in another trade union. According to Oxford Dictionary, the term ministry is a government department headed by a minister. This means that a minister will heads every ministry. As in Malaysia we are headed by our respectful Prime Minister Y. A. B. DATO' SRI MOHD. NAJIB BIN TUN HAJI ABDUL RAZAK which he is also the minister in Ministry of Finance. Besides, Our Deputy Prime Minister Y. A. B. TAN SRI DATO' HAJI MUHYIDDIN BIN MOHD. YASSIN also is the minister in Ministry in Education. Examples of Ministry in Malaysia are Ministry of Human Recourse, Ministry of Education, Ministry of Defense etc. Basically we have 24 of ministry after the last reshuffle in 2009. The employee unions in the public sector are organizing by ministry because they have different services to be served for the public. For example, The Ministry of Health’s role is basically to lay the policy and the direction of health services in the country also to enforce regulations and be the regulator. The Ministry of Health does not have the same service to the other ministries like the Ministry of Higher Education. Thus, employees in the Ministry of Health cannot join the trade union of the Ministry of Higher Education. The employee unions in the public sector are also organizing by department. Every ministry will have their own departments. For example in Ministry of Defence, they have development department, administration department, policy department, national service department etc. Each department been leaded by different persons. They might be in the same ministry but they have different tasks and responsibilities to carry out but still have to communicate to each other even they are not in the same department. However, if they want to form a trade union, they must form according to their department because of their different works Next is they are organizing by occupation. If they are in the same department that does not mean that, they have the same job. For example, in Ministry of Health, they have medical department and in medical department, they have another small department, which are the development of medical department, the practise of medical department, the allied health science department, the telehealth department and the nursing department. The practise of medical department, which are the doctors, and the nursing department, which are the nurses, cannot forming the same trade union. The doctors will form their own trade union and cannot join the nurses’ trade union and vice versa. They are also organizing by statutory authority. According to Trade Union Act â€Å"statutory authority† means any authority or body established, appointed or constituted by any written law, and includes any local authority. Example of statutory authority is ATTORNEY-GENERAL'S CHAMBERS, CENTRAL BANK OF MALAYSIA, FEDERAL LAND DEVELOPMENT AUTHORITY (FELDA), NATIONAL PRODUCTIVITY CORPORATION (NPC), TELEKOM MALAYSIA BERHAD etc. They must form their own trade union and cannot join another statutory authority trade union. For example, TELEKOM MALAYSIA BERHAD workers cannot join FEDERAL LAND DEVELOPMENT AUTHORITY (FELDA) trade union because they have completely different work and an employee of a statutory authority can only join and been accepted as a member by a trade union whose membership is confined exclusively to employees of that particular statutory authority. They are also organizing by local authority. A local authority is an organization that is officially responsible for all the public services and facilities in a particular area. An employee of a local authority can only join or been accepted as a member by a trade union whose membership is confined exclusively to employees of one or more local authorities. There are four types of local government in this country who are prepared according to the hierarchy is The city also known as City Hall or the City Council, City also known as the Municipal Council, Rural areas also known as the District Council, Special area also known as the Corporation or Local Authority. Example workers in City (Municipal Council) cannot join trade union in Special area. The Fourth uniqueness characteristic of public sector industrial relations in Malaysia is the ways employees are grouped. The employees in the public sector may group themselves in union or in associations and still enjoy any of the benefits of union representation. This mean that the public workers can get any benefits of union representation even the public workers not joining the union. For the example, a teacher will get the salary increases in that year as decided by the government although the teacher is not a member of National Union of the Teaching Profession in Malaysia (NUTP). All the bargaining are discussed at the national level between the government with Congress of Employees in the Public and Civil Services (CUEPACS). Since the government is the employer of the public workers all of the decision is depends on the government budget. In contrast, in private sector, those who are not joining the trade union, thus will not get any benefits given to that particular trade union. For example, any benefits given to the Petronas Employers Union will not be given to any employers of Petronas who are not joining the trade union. Here we can see the advantages if those in the private sector are joining in the trade union since they will know their interest towards their job. They will know what their rights should get from the employers and the company itself, they can bargain more such as for the wages and also better working conditions. It is good for them to know their rights as well since they can make sure that their employer does not suppress their workers' rights. But in the same time, there will be some disadvantages to be in the private sector rather than those in public sector since the public workers may get the benefits whether ther are or they are not joining the trade union. Finally, finally yet importantly, the uniqueness of industrial relations in Malaysian public sector is the machineries that cater for industrial relation in public sector. In fact, these machineries in the public sector is unique and has no equivalent in the private sector. Thus, the following are the list of the machineries which are the first one is Salaries Commission and Salaries Committees. Then, it is followed by The Public Service Department, the Public Service Tribunal and last but not least, The Joint Councils. All these machineries have their roles in order to ensure the systematic structured in the public sector. Salaries Commission and Salaries Committees are appointed by the federal government and are necessary for the review of salaries and related conditions and these series of ad hoc commissions was kept on established since 1960s. The establishment of this commission is needed as they are also review working conditions and workers work as a whole or part of the public sector. Other than that, they are also assigned to make recommendations on those matters. In 1992 for example, the Special Committee of the Cabinet on Salaries makes the recommendations for the public sector and was known as New Remuneration Scheme and it has been renewed with the name Malaysian Remuneration Scheme in year 2002. Under this system, the employees got numbers of benefits such as paternity leave was introduced. . Thus, the reports from these two commissions will then be submitted to government and it is up to the government side, whether to accept or reject it. In fact, there is no legal obligation on the government to appoint such commissions or committees periodically, not to accept the recommendations made by them. If these recommendations submitted by them are not accepted by the government, then their recommendation will not be implemented. However, if these reports are being accepted by the government, then the recommendations will be implemented by the Public Service Department, which is also one of the important federal agencies in Malaysia. **** Next, move on the discussion on the matter of the Public Service Department (PSD) which is led by the Director General of Public Service. The PSD is organized along division lines in which there are eight divisions altogether as following divisions. The first one is recruitment division, and being followed by service division, training and career development division, wages and allowances division, pension division, negotiations division, The National Institute of Public Administration (Institut Tadbiran Awam Negara-INTAN) and finally the administration division. Each of this division has their own roles and function as for example the Service Division that formulates and implements personnel policies in the public services. These policies in addition cover such areas as the recruitment, confirmation, dismissal and re-employed of public service employees. Thus, this division also conducts all public service examinations, and it maintains the Government Staff Records Centre. Back to the main point, the Public Sector Department also acted as the human resources of the federal government and taking care only for the servant in the public sector. Besides, as being said above, the main function of PSD is to put into action on the accepted recommendations by the Salaries Commissions and Salaries Committee and thus, they are also responsible for all the implementation in the public sector includes supervise the National Joint Councils. Other than that, it is also functioned to negotiate any anomaly arising from the implementation of these recommendations with any public sector employees who is affected by it or with any organization of public sector employees whose members are affected by it. In short, the Public Service Department is responsible in initiating and also administrating personnel policies in all departments in which covered the public services employees too, from their recruitment until their retirement. ***** The Joint Councils (JCs) is machinery that is being modified from the Whitley Council machinery of the United Kingdom which was established in 1953. The Joint Councils is divided by two level which are the National Joint Councils and the Departmental Joint Councils. The National Joint Councils aim is to provide a body to establish communication through discussion between employers concerned and the government. It also constitute three councils which are one council for those in the Managerial and Professional Group and the other two councils are for employees in the Support Group. This councils are not available for Polices Forces, Armed Forces, Senior Managerial roup and public servants where the New Remuneration System (Sistem Saraan Baru-SSB) and Malaysian Remuneration System (Sistem Saraan Malaysia-SSM) does not apply. In the other side, the Department Joint Councils as well have it aim and functioned. This council provides a machinery to address any questions regarding work conditions and also obtain the views from the employees. It is also served for consultation between representatives of the ministry or department or statutory authority or local authority apprehensive and representatives of that ministry. ***** Finally, last but not least, the machinery that being use as a cater in the public sector is The Public Service Tribunal. The Public Service Tribunal was established in 1977 and it is to settle any dispute in regards to anomalies in the implementation of the recommendations by various Salaries Commission and Salaries Committees in which usually covered the issues regarding salaries and condition of service. Instead of that, any anomalies that come out will first referred to the Public Service Department (PSD). Once the Public Service Department rejected the claim, then the appeal can be made to the tribunal. The tribunal consists of a chairman and a panel of persons who have experiences and knowledge in matters of administration and was appointed by the Yang di-Pertuan Agong. However, this tribunal is being abolished in the year 2000 because the new approaches has already taken over and the new system will have a wider appeal. CONCLUSION As the conclusion, based on few perspectives that we have seen in comparing between both in public sector and private sector, the public sector seems to have their own uniqueness rather than the private sector. They are unique regarding to what has been applied to them regarding to the principles underlying the systems, the parties involved, the way employees’ unions are organised, the way employees are grouped and also the machineries cater for industrial relations in the public sector. Since the public sector have only one centered employer which is the government, thus the management of the public sector seems to be well-managed and well-organised rather than those in private sector which they have so many employers with different way of organizing their company at all. On the other hand, people works in the public sector also somehow get benefits than those working in private sector when everyone get the same things whether they are joining the trade union or not. REFERENCES )Wu Min Aun, (1982) Industrial Relations Law of Malaysia, page xviii, Heinemann Educational Books (LTD) 2)Dunston Ayadurai ,(2004) Industrial Relation in Malaysia Law and Practice, Third Edition 3)Maimunah Aminuddin,(1949), Malaysian Industrial Relations & Employment Law, Sixth Edition, page 6, Malaysia, MC GRAW HILL EDUCATION. 4)http://mgv. mim. edu. my/MMR/9004/900405. Htm retrieved june12,2011 5)http://survey07. ituc-csi. org/getcountry. php? IDCountry=MYS=EN 6) Zanko,M, (2002) ,The handbo ok of human resource management policies and practices in Asia-Pacific economies, United Kingdom, Edward Elgar Publishing. )Mumtaj Hasan, Harlida Abdul Wahab, (2003), Undang-Undang Pekerja Untuk Pengurus, Pahang, Malaysia, PTS Publication & Distributors Sdn. Bhd. 8)http://www. worldpsi. org/TemplateEn. cfm? Section=PSI_publications=2126=/ContentManagement/ContentDisplay. cfm 9)http://www. pmo. gov. my/? menu=cabinet=1797 10)http://www. mod. gov. my/ 11)2006-2007), The constitutional role of the Attorney General, Great Britain, Parliament: House of Commons: Constitutional Affairs Committee 12)http://www. moh. gov. my/ 13)http://www. malaysia-food-beverage. com/government. htm 14)http://mgv. mim. du. my/MMR/9004/900405. Htm 15)http://en. wikipedia. org/wiki/Local_government_in_Malaysia 16)Parenti, M, (2010), Democracy for the Few, Singapore, Cengage Learning. 17) 1920), National Lumberman, Commercial Journal Co. 18) http://www. unioncimb. org. my/home/news/TheFutureoftheTUMovementinMs ia-CIMBConferenceArticle. pdf 19)http://mgv. mim. edu. my/MMR/9004/900405. Htm 20)Bowling, A. , (1981), Delegation in General Practice, United Kingdom, Routledge 21)(1989), Trade Union Act 1959 and Regulations Details on Trade Union Act 1959, Amendment with Index and Cases, Kuala Lumpur, Malaysia, MDC Sdn. Bhd.

The entrepreneurship in a globalising world Essay

The entrepreneurship in a globalising world - Essay Example This paper discusses the impact of entrepreneurship in a globalized world and compares the role of small and large entrepreneurial enterprises. Under the research project titled Global Entrepreneurship Monitor (GEM), the London Business School together with the Babson College has analyzed the activity of entrepreneurship in above 40 countries that include several developed and developing societies. According to the GEM estimates, about 9 per cent of the total adult population is trying to establish a new venture at every point in time (Gatewood and Boko, 2009, p. 124). The GEM studies have found a strong link between the level of GDP of a country and the entrepreneurial activity going on in it. GEM estimates note that countries that have low GDP levels generally have significantly higher levels of early-stage entrepreneurial activity and a high number of small enterprises whereas in the high income countries, there is a relatively low level of early-stage entrepreneurial activity. â€Å"Countries with highest levels of GDP show increasing early-stage entrepreneurial activity, especially opportunity driven activities, as mo re individuals have the resources to go into business for themselves in an economic environment that allows for the exploitation of opportunities† (Gatewood and Boko, 2009, p. 125). The huge impact of globalization on entrepreneurship can be estimated from the fact that in certain GEM countries, at least 40 per cent of the total number of early-stage entrepreneurs expected at least 25 per cent of their consumers to belong to foreign markets (Gatewood and Boko, 2009, p. 125). The impact of entrepreneurship on globalization can be fairly understood from the effect of the European economic crisis on entrepreneurship in the US. The worst consequences of the European financial crisis are almost over as the leaders in different European countries have started to

The extent of bankers' awareness, attitude towards social enterprises Dissertation - 1

The extent of bankers' awareness, attitude towards social enterprises business modes and social enterprises' ability to attr - Dissertation Example As far as financing of social enterprises are concerned, they are two sources of finances- grants and non-grants. It is, however, interesting to note that majority of social enterprises do finance their social activities through grants provided by various government or non-government institutions. The share of the grants provided by public agencies is much higher. In other words, social enterprises do mainly resort to government grants funding for fulfilling their social objectivities. (Anderson, Dees and Emerson, 2002; Guclu, Dees, and Anderson, 2002; Social enterprises have to depend on external sources of finance for fulfilling their social objectives as most of the time they are incapable of generating enough revenues from their business activities to finance their social activities (Dees, 1994). The more interesting thing to note that is they do not rely much on non-grants finance as an external source of their finance. Grant-dependency among social enterprises is quite prevalen t even if grants impose certain kind of restriction on their activities (Anderson, Dees and Emerson, 2002; Alter, 2006). ... (Dees, 1994; Blau, 2005). Problem statement Of course, popularity of non-grant finances like debt finance, equity finance etc have increased over time among social enterprises. Many experienced social enterprises are now using mixed approach of financing whether their combining grant and non-grant finances to finance their social activities. However, on average, non-grant finances are still less popular in comparison with grant finances and hence, the problems that social enterprise face while using grants still persists and work as obstacles in the path of realization of their goals. (Wei-Skillern, Leonard, and Stevenson, 2007; Dees, 1994) There are certain reasons behind less-dependency on non-grant finance, particularly lending which is considered to be one of the most common sources of finance for any business enterprise. The managers and founders of social enterprises generally claim that traditional lender like banks do not aware of their special needs and have a negative attit ude relating to the issue of extending loans to them. This claim is partially true. From the viewpoint of a lender, particularly of a banker, the flow of revenue and the capacity of paying all the debts with interest are the key factors and criteria for assessing the loan application of any organization. However, repaying loan with interests is certainly a challenge for the managers of those enterprises that operate in order to meet some social objectives. (Dees, Emerson, and Economy, 2001; Blau, 2005) Since social enterprises’ operational objectives are distinct from those of conventional business enterprises, the criteria for assessing applications for loans should not be same as

Technology has increased ticket prices Assignment

Technology has increased ticket prices - Assignment Example The report can be associated with the many huge make-over of respective stadiums. Most of them no longer use the old school systems; rather, they have adapted new technologies such as modified digitalized stadiums among others. A simple family of four attending a ball game is estimated to use, on average, a total of $207.68. On average, the total cost for attending a major baseball league is about $50. A National Hockey League usually charge on average $57.10. All together, it seems like all major sports have had their prices increased for the last couple of years (Dwyer, Drayer &Shapiro, 2013). It is, however, linked, in some ways, to the changes in technology. For example, sports managers not only have to worry about paying their players heftily, they also have to consider the increased expenses that have increased with the new inventions in the stadiums. The expenses may include, increased electricity bills, due to ever on bill boards, lit-up stadiums, and radio stations among oth ers. In another way, increased awareness through social sites and other advertising media that did not exist before contributes towards this (Rishe & Mondello, 2004). Therefore, all these costs and expenses are taken down to the viewers through ticketing. In conclusion, technology can be said to be playing a major part in the heightened ticket prices. However, it would be advisable if other alternatives for dealing with the expenses could be considered, otherwise, the current trend in fans opting to view the match from home could lead to a negative

Marketing questions Essay Example | Topics and Well Written Essays - 1500 words

Marketing questions - Essay Example These information’s may include the price of the commodity, date of manufacture and expiry date, nature of the product among other things. These informations provided are very important for both the customers and the companies in realizing the purchasing nature of the customers as well as in setting the prices of the commodities. Some of the information captured in the card from scanner data includes demographic factors of the client. The demographic data are date of birth and gender; customer’s contact address as well as residential area. They also include the customers name and national identification number. These information’s which are captured are very important for the companies as they help the company to strategize in efforts to enjoy competitive advantages over their competitors. They are useful in designing promotional strategy as it may only allow certain groups of customers who may have the card to enjoy certain discounts from the company. It will therefore be cost effective for the company when they use this cards with all the information contained (Khazanchi and Besley, 2012). The picture below present the package of choice which provides the good job in providing information related to the benefits of the product, safety, the manufacturer and direction to consumers on how to use the product. This package is very important to the consumer due to information it has which are relevant to the consumers. It educates the consumers on the ways of managing their weight loss which has become a challenge in the modern society. It does this by educating the consumers on how to do grocery shopping, exercise and smart eating. The product itself is very important in improving the individual’s health and has also been packaged in a bio-degradable package which makes it to be environmental friendly product which brings some benefits to the consumers. The company producing this package is responsible for a number of community sensation

Philosophy and Psychiatry Essay Example | Topics and Well Written Essays - 1500 words

Philosophy and Psychiatry - Essay Example For every argument that "personal reactive attitude" puts forward, there is a counter-argument used by "objective attitude." The whole idea seems to be rotating in circles and ending up in a blind alley. Strawson is, however, diplomatic in his stand. While he is willing to side one, he is not prepared to sidestep or antagonize the other. He voices his opinion in favour of the first group, the group which simply dismisses the thesis of determinism as something it does not know anything about. However, he sympathizes with the other group or sub-groups. Could it be hypocrisy on his part No, says Strawson. He favours reconciliation because he believes that there is some light in what the group of pessimists, optimists and sceptics say. The Arguments Now, coming to the main issue, the optimists feel that the thesis of determinism cannot be ruled out as false for the simple reason that the "facts as we know them do not show determinism to be false." [2] That is to say, the optimists feel, there are enough facts to corroborate the existence and relevance of determinism. However, they submit that the facts are not strong enough to convince the pessimists. Or else, they are not in a position to present the facts in a convincing manner. Therefore, the optimists are willing to 2 The Determinism and Freedom Philosophy Website -- of http://www.ucl.ac.uk/uctytho/dfwstrawson1.htm, page 2 concede a "vital part" of their facts which they find difficult to produce, in exchange for the pessimists' willingness to "go beyond the facts" and thus allow some kind of a status quo, so that whatever is "beyond the facts" may still hold out some ray of hope for the pessimists. The status quo is necessary because the pessimists cannot prove that the optimists are...The status quo is necessary because the pessimists cannot prove that the optimists are totally wrong for being unable to adequately represent the facts. (page 2) Going a step further, Strawson elaborates, â€Å"Some optimists about determinism point to the efficacy of the practices of punishment, and of moral condemnation and approval, in regulating behaviour in socially desirable ways. The fact of their efficacy, they suggest, is an adequate basis for these practices; and this fact certainly does not show determinism to be false.† To this the pessimists counter that, â€Å"just punishment and moral condemnation imply moral guilt and guilt implies moral responsibility and moral responsibility implies freedom and freedom implies the falsity of determinism.† The optimists persist, â€Å"it is true that these practices require freedom in a sense, and the existence of freedom in this sense is one of the facts as we know them. But what ‘freedom’ means here is nothing but the absence of certain conditions the presence of which would make moral condemnation or punishment inappropriate.† [3] How one wishes the buck stopped here! But it does not! The pessimists too persist, â€Å"You turn towards me first the negative, and then the positive, faces of a freedom which nobody challenges. But the only reason you have given for the practices of moral condemnation and punishment in cases where this freedom is present.

Automatically Start Services. Tracing A Vishing Voip Phone Number Essay

Automatically Start Services. Tracing A Vishing Voip Phone Number - Essay Example Additionally, that is supportive for applications that we utilize frequently, however for it is not useful for the applications that we hardly ever or never utilize (Microsoft Corporation1, 2012; Microsoft2, 2012). In addition, when we start our Windows system, shortcuts to applications contained in our start-up program folder are opened automatically. In this scenario, the majority of installed applications include a shortcut to this applications folder as an element of their installation procedure. For instance, if we have a Microsoft Office application installed on our system, there is a chance that we will discover a shortcut to the Office toolbar that is stored in this folder. Additionally, a number of system and application programs load instantly are externally helpful, in view of the fact that the majority of them placed in the start-up applications folder are more ambiguous and almost certainly not of much use on a daily basis (Microsoft Corporation1, 2012; Microsoft2, 2012) . Moreover, during the process of system booting, the SCM initiates the entire auto start system services as well as the other supportive disk check up, devices check-up, and memory scans services on which they depend. For instance, if an auto-start system service relies on a demand system start service, the demand-start service is as well initiated automatically. In this scenario, after a successful system start, the system saves a replica of the applications, programs and services in a database that is acknowledged as the last known good (LKG) configuration. The system is able to restore this replica of the database if transformations are formulated to the active database cause the windows system fails to reboot (Microsoft3, 2012; Microsoft2, 2012). Furthermore, a windows operating system contains a self test program that is used to provide the power to make sure that the volume as well as present levels are correct prior to the power good indication is transmitted to the processo r. When this primary stage is finished, the microprocessor will then start processing and initiates the BIOS to carry out a series of activities. In addition, after this kind of checkups control is sent to partition loader code that checks the partition table in order to recognize the primary, extended and active partition. After this operating system loader file NTLDR switches the system processor from real system working mode to 32bit protected system working mode where we have memory paging enabled (Adroit Data Recovery Centre Pte Ltd, 2010). DQ2: VoIP tracing Discuss how can you trace a vishing VoIP phone number The capability to imitate or mask a wide variety of caller IDs is mainly significant to phishers. Actually, by making changes to caller IDs and data, they can be able to support their social engineering story and make it harder to track and find out the major source of a vishing attack. In this scenario, a VoIP (Voice over IP-telephony) service that supports Internet pho nes to make use of local dialling code (POP) or point of presence exit points (for example a phone number inside the similar regional calling code can be able to likewise augment the accomplishment of a VoIP security based attack (Ollmann, 2007; Reardon, 2009). In addition, by simply increasing this capability to put an Internet call from somewhere in the

Tourism and Indigenous People Essay Example for Free

Tourism and Indigenous People Essay 1. 0 AN INTRODUCTION According to the United Nations definition of indigenous people, they are â€Å"descendants of those who inhabited a country or a geographical region at the time when people of different cultures or ethnic origins arrived† (United Nations, 2011a). It is estimated that there are about 370 million indigenous people around the globe in over 70 different countries. They keep their own political, social, economic and cultural qualities and also their unique traditions which separate them from other major societies in which they live (United Nations, 2011a). Nowadays, when tourists interact with indigenous cultures it is seen to be restricted to a master/servant encounter and sometimes is seen as an unoriginal representation of these people? s long-established and cultural lifestyles (Hinch Butler, 1996). Hinch Butler (1996) go on to say that â€Å"factors within the external environment may have particularly strong influences upon the outcome of indigenous tourism†. These influences which they mentioned included the economy, culture, physical environment, socialdemographics and politics (Hinch Butler, 1996, page 12). The economic considerations to take into account are very important for tourism – the development of the economy through the tourism industry has actually been implemented as an approach to promoting economic independence for indigenous people (Hinch Butler, 1996). It is known that for over the past two decades tourism impacts have been defined under three main headings – economic, environmental and socio-cultural. Within the context of tourism, this report will deal with indigenous people through issues they come to deal with during their everyday lives. From positive impacts which can come in the form of monetary benefits for them through tourism activities and an increased sense of pride for their culture, to more pressing issues, which include exploitation of their traditional knowledge and detrimental effects on their homelands by tourism. Most importantly and of utmost significance in our world today is the manipulation of indigenous people? Rights as inhabitants and I felt a strong need to discuss particular topics which are very relevant today in society and which pose great problems for the future of indigenous people. I separated the topics under 3 classic terms – economic, environmental and socio-cultural. Firstly, I will talk about tourisms economic impact on indigenous people, where I based my research on three short case study examples of tourism and indigenous communities from Mexico, Southern Belize and Namibia. 1 6/12/2011 BA (Hons) Tourism Marketing Year 3 2. 0 ECONOMIC ISSUES â€Å"In many developing, or so-called third world countries, the tourism industry has become an economic activity – one that impinges upon social, economic, cultural and environmental structures† (Amador-Greathouse, 2005, p709). The tourism industry, in some form or another, brings about both positive and negative economic impacts for a multitude of people. Particularly in rural areas, the diversification which is created by tourism helps communities that are perhaps dependent on only one industry and in turn, they can create additional income through working in tourism (Kreag, 2001). 2. 1 Importance of the Economy for Indigenous People The main strength that impels the tourism industry is income and literally all of the written matter which deals with these economic impacts looks at foreign income and also the generation of jobs (Bauer, 2008). An example by Hundt, A. (1996) in Jamaica showed that tourism development in the area actually did reap some rewards in the form of increased wealth and an improvement in the position of people? s health, but it also recognized that the money which was generated from tourism was not utilised in the appropriate way and did not improve the health of the people who needed it more than others. On the other hand, Manley (1974) says, when speaking of tourism in Jamaica, that: â€Å"Jamaica cannot afford to go without tourism. No industry grows as quickly in today’s world, nor is as capable of rapid local expansion† (page 101). He went on to say that tourism is one of the most â€Å"labour intensive industries† left to the modern world and that it has a very agreeable multiplier effect when planned successfully (Manley, 1974). According to the Royal Commission into Aboriginal Deaths in Custody: National Report (1991) the potential for tourism development is strong in certain parts of Australia. In rural areas it is one of a few growth sections for the economy. However, tourism also brings its quandaries regarding indigenous people, in this case, of aboriginal descent. There are two sides to the coin as at one side we have one of the very few ways that aboriginal people have in taking positive action in creating income for themselves through tourism, but tourism can also bring unwanted invasion of people?s community spirit and lifestyle and bringing with that little benefit to the people (Commonwealth of Australia, 1991). 2 6/12/2011 BA (Hons) Tourism Marketing Year 3 Altman Finlayson (2003) examined how employment as a form of economic income in the tourism industry (and tourism-related industries) needs people with good communicational attributes and people who can read and write, as well as embracing different cultures. This idea can be discouraging for some people of indigenous ethnic groups. They went on to say how these issues aforementioned result in a boundary being set around employment opportunity for (in this case) Aboriginal employees and can restrict their involvement within the other service industries to un-skilled or semi-skilled work (Altman Finlayson, 2003). Also mentioned was the fact that â€Å"they (aborigines) prefer indirect economic participation† and â€Å"participation in hospitality and other tourism-related services also demands direct and intensive social interaction with tourists which many aboriginal people are unwilling or unable to undertake† (Altman Finlayson, 2003, p79). 2. 2 Cuetzalan, Mexico: a positive outcome In the case of Cuetzalan, a county in Mexico and country full of various indigenous ethnic groups, tourism has had a positive economic impact – by generating a fresh and busy economic place it has brought forth a totally new understanding in people and has shown the way for a transformation in the likes of shared relations between different societies native to the area (Amador-Greathouse, 2005, pp709-10). One of the top reasons why tourists go to Mexico is to gain insight into the so-called undamaged and unspoiled way of life that Mexicans have in their native setting. The tourists almost expect the indigenous people to put on a show for them in their own style of living. This is what the natives believe the tourist wants to experience in this way and the tourist then seeks out a new awareness of what this indigenous way of life really is (AmadorGreathouse, 2005, pp709-10). 3 6/12/2011 BA (Hons) Tourism Marketing Year 3 2. 3 Tourism in a Mayan Village, Southern Belize: Do it at Local Level One case study which sheds lights on the economic impact of tourism is the â€Å"Maya Village Indigenous Experience† in 1990. This programme was a way in which the local Mayan villagers in Southern Belize could take part in a plan which would see them benefit economically from tourism to their area by doing it all at local level, but without compromising their way of life and culture (Steinberg, 1994). In the past the Mayan people had been seen as only useful for strenuous labour and agricultural work, without any economic hopes for them. Their view on tourism was that it would benefit them by concentrating on natural assets that they held. The aim was to invite tourists to stay in the local people? s homes, with a fee and with the profits shared fairly between all (Steinberg, 1994). The main outcome was that now the Mayans believe that tourism was an intricate part in the wheel of economic development for their country and has given them hope that the economic benefits from tourism can help in moving their line of work solely from income through agriculture to other forms of income. Of course, there are negative impacts to be seen also. The idea that tourism would bring immediate money to the people was quickly shattered; the native craftspeople left their jobs because craftwork was not being sold to tourists (due to small numbers arriving) and arguments started between members of different neighbouring villages as they all vied to be in the lead as regards the creation of new plans for tourism development (Steinberg, 1994). These impacts were perhaps inevitable, but the Mayans had a strong community spirit in the start-up phase and this did benefit them. Next we move on to Caprivi in Namibia, where both positive and negatives impacts were experienced. 4 6/12/2011 BA (Hons) Tourism Marketing Year 3 2. 4 Caprivi, Namibia: Complement vs. Conflict Another economic impact of tourism is seen in the livelihoods of rural people around the world. It is a matter of sustaining their livelihoods through proper management of tourism in their area. One such case study details positive and negative economic impacts on a Namibian Community (Ashley, 2000). Tourism in the native community of Caprivi is seen as a rural activity, one which is seen as an addition and not as a substitute. A key theme in the study showed that not only did tourism complement other activities, but it also conflicted with them. It strengthened individual household production and increased skills. Sometimes if people get jobs in tourism, they believe it will increase their income over a short space of time, but in fact this is not the reality of it and this is also to the detriment of their traditional way of life. In Caprivi, Namibia, the natives believe that tourism is much easier to link in with their current livelihoods, e. g. agriculture, craft-making, etc These particular tourism jobs are nearer to home, essentially meaning, that if they are farmers working on the land, they can remain farmers working on the land, as well as being involved in tourism (Ashley, 2000). As we have seen the complementative side of tourism for the Caprivians, we will now look to the other side. The conflicting side of these economic tourism impacts come in several ways. 1. Staple activities for income generation are through livestock husbandry and crop production. Tourists have now had the blame put on them for disturbing the wildlife, especially elephants and lions, which in turn, damage water points and kill livestock when the animals aggressively move closer to farms. 2. Grazing lands are lost for farmers whose main income is through livestock-keeping. All of the natural resources are reduced as so much land is set aside for wildlife and for the benefit of tourists. Poorer people dependent on harvesting a variety of natural resources, such as plant medicines, food, weaving materials and items made for selling find that they have little access to these resources, therefore, directly affecting their income (Ashley and LaFranchi, 1997). 3. Time-conflicting: Agriculture and the income generated from this have been affected as community leaders or people who want to set up a tourism enterprise spend a great deal of time working on this. For example, community leaders in Caprivi would need to spend on 5 6/12/2011 BA (Hons) Tourism Marketing Year 3 average about 360-720 days between themselves, park authorities and the public sector to establish a lodge in Mudumo National Park (Ashley and LaFranchi, 1997). What we see from the case studies above, and from the general outcome of economic activity from tourism in these areas, there have been both positives and negatives. Perhaps, for the most part, they might always remain hand in hand to some extent, but hopefully in the future with better resources and tourism management in indigenous cultures, we will see a steady distance made between the two. From the economic section we will now move on to issues of environmental importance for indigenous people. 6 6/12/2011 BA (Hons) Tourism Marketing Year 3 3. 0 ENVIRONMENTAL ISSUES According to Ceballos-Lascurain (1996) the term „environment? refers to all the â€Å"conditions, circumstances and influences surrounding, and affecting the development of an organism or group of organisms†. He speaks of ecotourism, coining it as â€Å"environmentally-responsible travel to relatively un-disturbed natural areas, in order to enjoy and appreciate nature that promotes conservation, has low visitor impact and provides for beneficially active socioeconomic involvement of local populations† (Ceballos-Lascurain, 1996). Tourists may class themselves as „ecotourists? , but this term does not represent who they are. A lot of the time, thinking we are „doing good? for the environment, actual amounts to us being the producers of negative impacts for native people and the ecosystem. This arises due to the problem of littering, the locals producing vast amounts of their resources, i. e. firewood for the creation of log cabins, as well as the de-population of some species of animal native to a particular area due to the visitor? s impacts (Ceballos-Lascurain, 1996). 3. 1 Ecotourism and Indigenous Lands Indigenous people, for some time now, have been present in the context of „ecotourism? and its marketing campaigns. Even still, the native people have stayed ignorant to the real fact of what it? s all about. This is happening without them understanding the full extent of what they are dealing with. Indigenous people are taking their own initiative on the matter and are contesting against the so-called industry „experts? to make their own views and opinions heard on ecotourism (Johnston, 2006, pp. 3-4). At the United Nations Permanent Forum on Indigenous Issues which took place on the 15th May, 2003, many issues were brought to the fore– among the issues were tourism and the severity of damage it had done to the land of indigenous people (United Nations, 2003b). Ayitegau Kouevi, a member of the forum and also an indigenous expert stated that: â€Å"all indigenous people shared a social and ecological relationship with their land† (United Nations, 2003b). People worried regarding the way in which the land was used and the controlling of their resources (United Nations, 2003b). Tourism helps families in indigenous communities is true to some extent, but when it takes these people away from their traditional working of the land for food and crops to work in tourism jobs, then the outcomes become significant. Tourism increases the amount that these people will have to hand over to buy staple foods. A cycle of these people being held in the poverty trap is seen, even when/if they decide to work in tourism (Johnston, 2006, page 8). 7 6/12/2011 BA (Hons) Tourism Marketing Year 3 3. 2 Ifugao Rice Terraces, Philippines: Under Threat A publication by UNESCO (United Nations Educational, Scientific and Cultural Organisation) (2008a) was completed on a specific example of one such indigenous community bearing the brunt of these environmental impacts. The Ifugao are an indigenous people who hail from the Cordillera Mountains in Northern Luzon, Philippines. Through their own way of life, they have been able to preserve and carry on their own traditions which are alive within their rituals, land and native craftworks. They are a people who have depended solely upon themselves to maintain their cultural heritage (Bulilan, 2007). As with other cases on environmental impacts of tourism, much the same is seen to be happening to the native people and their land. As tourism became more pronounced in this area of the Philippines in the early 1920? s, tourism development started to take place. From then until now, a lot of this development has severely impacted on the local land. This area of Ifugao is well-known for its beautiful undulating rice terraces, for which it has become a world heritage site (UNESCO, 2008a). Even still, the dire planning of infrastructure in the area (due to the lack of or non-zoning policies) has led to many problems. Water resources are not up to liveable standards and the land is left with little strength as it is drained of all its natural reserves for infrastructure. A direct result of this is that staple diet foods, i. e. the sustainable rice crop is destroyed and this directly impacts upon the people of the area and their natural food source. Rivers which held innumerable amounts of fish are now used as dumping grounds and the clean air is filled with harmful gases from transport vehicles which frequent the area (UNESCO, 2008a). The first tourist destination to arise in Ifugao was in Banaue (UNESCO, 2008a). With this development, tourism was said to have been the core cause of the deprivation that the environment was experiencing. More problems came in the form of water supply to the rice fields being exhausted as the influx of tourism increased the want for locally carved souvenirs made from wood. In turn, this has increased the level of deforestation in Banaue, as well as in other towns. In what should have been an attractive and aesthetically inviting area, Banaue now has a stark contrast between garish concrete buildings and the native Ifugao homesteads (UNESCO, 2008a). 8 6/12/2011 BA (Hons) Tourism Marketing Year 3 3. 3 Sanitation Systems, Littering and Waste Disposal Another extremely important, but still very prominent environmental impact of tourism which can affect local communities is the area of sanitation systems, littering and waste disposal. According to Ceballos-Lascurain (1996) waste can affect soil, vegetation, cultivation and even our air which we breathe. There is no „safe? way of disposing of waste, but the only thing to inevitably stop it is to prevent its production in the first place. Of course, this would prove an immediate problem. In some national parks around the world visitors are given small plastic litter bags to dispose of waste in, but even still, a fundamental mistake was made in the bags being made of plastic, when they should be made of paper. Human waste and littering is leading to the contamination of local people? s water systems, which in itself brings a whole host of health problems. In many areas of the world, indigenous people still fight for their right to the land they were raised upon. They want to be recognised as the owners of the land, the people who cultivate, nurture and maintain it. There needs to be more community involvement with local and indigenous people and the development of tourism. If the locals are recognised as having a part to play in protecting their land and having it „used?in the right way, without it being exploited by tourism development, then perhaps a happier, more sustainable ending might be seen. 9 6/12/2011 BA (Hons) Tourism Marketing Year 3 3. 4 Nepal: Tourism Effects on the Environment and the Indigenous Sherpa Environment: Nepal is a well-known tourist destination these days. Many people go there for the purpose of trekking and hiking for days with the help of Sherpa? s, an ethnic group of devout Buddhists living in north-eastern Nepal (Reid, 2003, p54). Due to the large number of tourists who visit this area every year, tourism has taken its toll on the environment. Pollution is visible on most routes, working on its own or as a combination with other underlying issues, such as: lack of hygiene, lack of proper sanitation systems (for locals, guides and Sherpa porters) and the lack of awareness people actually have about the environment (Pandey et al, 1995). Deforestation and pollution issues are still major causes for the environments deprivation, especially in the mountainous areas, but tourism has still become an opportunity for people here to make a decent living (Pandey et al, 1995). Indigenous Sherpas: Out of the 30 or so indigenous groups in Nepal, Sherpas are the most well-known. In fact, Sherpas have a role within the tourism industry rivalled by few indigenous people around the world (Reid, 2003, p54). While less can be said for the environmental impacts of tourism, the tourism industry has been, as a whole, decent enough to the Sherpa people regarding income, better lifestyles and opportunities. When most Sherpa families relied on herding their yaks and harvesting their potatoes, they turned away from the advances of modernization, but now the Sherpa? s are tied to tourism and its development through a very strong hold (Reid, 2003, p55). Ang Rita Sherpa, a graduate of the Khumjung school who now leads the Edmund Hillary foundation in Kathmandu defined three advancements in history which helped the lives of the Sherpa to become what it is today the incoming British tourists of the 19th century brought with them potato plants which was recognised as a new staple crop, the introduction of iodine in the 20th century meant that public health was improved considerably and finally, the westerners who came and saw the mountains and longed to climb them paved the way for the foundation of a tourism economy. This economy has given more stability than the Sherpa? s agricultural or trading activities ever gave (Reid, 2003, p57). The Sherpas are still a strong people, rooted in their history and culture. Through tourism, some of their culture has given way to modernisation and their land has been negatively impacted upon by tourism, but for the most part, they remain true to their way of life. So much so, that the whole idea of building roads through these tourist mountain passes seems 10 6/12/2011. BA (Hons) Tourism Marketing Year 3 senseless and environmentally wrong to them. They believe having no roads is an â€Å"essential element of the Sherpa condition†. The rimpoche, an important Buddhist lama who lives on Mt. Tempoche in Nepal, said that â€Å"there will never be a road – not in my life-time, not in our children’s lifetime. We are Sherpas. We walk† (Reid, 2003, p71). As we can see, the Sherpas of Nepal are advancing slowly with tourism, but still have a grasp on their traditional ways. Tourism has most definitely brought new opportunities to them so far, but it is the way in which they manage the incoming tourists to their destination which will help in protecting their indigenous culture. 3. 5 Traditional Knowledge: Medicinal Plant Misuse through Bio-Piracy Bio-piracy, according to the ETC Group (Action Group on Erosion, Technological and Conservation, 2005) is â€Å"the appropriation of the knowledge and genetic resources of farming and indigenous communities by individuals or institutions who seek exclusive monopoly control (patents or intellectual property) over these resources and knowledge†. According to the British Broadcasting Corporation (BBC, 2004) â€Å"the market for herbal remedies in North America and Europe has risen by 10% every year for the past decade, research indicates. It is now thought to be worth at least ? 11bn†. There is no doubt that this trade is so huge because companies want to market these remedies in a consumer marketplace. They are not taking into consideration the environmental effects it has on the land and the effect it has on the local people. According to Malani (2003) the importance of traditional knowledge to indigenous people is enormous. Local people around the world rely on this knowledge, handed down for generations, to advance through their daily lives and through their healing in times of sickness. Worryingly, due to the increase of value in this traditional knowledge, many organisations have essentially thrown themselves on the bandwagon to profit from this knowledge (Malani, 2003). The awful truth is that whereas indigenous people see these medicinal plants as having an important therapeutic value, the only „value? companies? associate with using this sacred knowledge is commercial-based (Malani, 2003). Some communities are still somewhat oblivious to bio-piracy. In a remote village in Kenya, the Maasai have introduced an interactive exhibit of plants which shows tourists what particular plants/shrubs they use for curing illnesses and how they use them. The plants are 11 6/12/2011 BA (Hons) Tourism Marketing Year 3 labelled by name and are each presented on a coloured stone tablet (Johnston, 2006, p103). Visitors are not allowed pick the shrubs, but are shown their uses which might satisfy them enough and deter them from taking a sprig of one home with them. A different approach was taken by the Nlaka? pamux people of Canada who have set in stone their own rules and regulations when it comes to disclosure of their traditional knowledge. They have created their own line of herbal soaps for tourists under the name „Siska Traditions?. These soaps come with an information pamphlet with describes the basic medicinal properties which they hold, and nothing more. A simple introduction is all that is needed to ensure, for now, protection of their indigenous knowledge (Johnston, 2006, p103). The practice of bio-piracy is still widespread around the globe and is drying out the land of its natural herbal remedies. The utilization of indigenous people? s knowledge of medicinal plants and the exploitation of their lands for this purpose is still a major issue. 12 6/12/2011 BA (Hons) Tourism Marketing Year 3 4. 0 SOCIO-CULTURAL ISSUES Sofield (1991) (cited in Ramchander, 2004, p4) described socio-cultural impacts of tourism as â€Å"the sum total of all the social and cultural influences that come to bear upon the host society as a result of tourism contact†. Many studies have been done which deal with the local people? s feelings and attitudes towards tourism and impacts of tourism to their area. According to Swarbrooke (1999) the socio-cultural impacts of tourism are sometimes invisible and intangible and the most worrying as aspect of these impacts are that they are largely irreversible when they have been done. Normally, the effects of these impacts lie on the host community. The answer lies in the relationships which the tourist and the host community create with one another (Swarbrooke, 1999). Increasingly in the last number of years, tourists have been travelling to destinations with have an inclination towards travel for a varied product offering – they now travel for historical, archaeological and traditional purposes, as well as for the atmosphere they get from being in a particular place (Besculides et al, 2002). Cultural tourism, in general, sees a want in the tourist to establish communication with the host culture and with their environment. Tourists now have a curiosity to understand the native? s behaviours, traditions and cultural identity (Besculides et al, 2002). Kreag (2001) identified several positive and negative socio-cultural impacts of tourism which can have profound effects on indigenous people. They ranged from improving the quality of life of the host community and promoting cultural exchange, to drinking, alcoholism and gambling, displacement of residents and an unwanted lifestyle change. As we can see, impacts of tourism to a community can either be an asset to that community or can be to their detriment. Relevant and ongoing socio-cultural issues will now be discussed further. 13 6/12/2011 BA (Hons) Tourism Marketing Year 3 4. 1 Aiming to Please and Relative Deprivation Acculturation: Sometimes host communities want to please the tourist and sometimes they can adopt tourist behaviour. This is known as acculturation. According to the International Organisation for Migration (IOM, 2004) acculturation can be defined as â€Å"the progressive adoption of elements of a foreign culture (ideas, words, values, norms, behaviour, institutions) by persons, groups or classes of a given culture and this partial or total adaptation is caused by contacts and interactions between different cultures through migration and trade relations†. This can be detrimental to the host community – they slowly lose their own way of life by being influenced by the tourist. Relative Deprivation: It seems that the impact tourists have on a particular area may actually affect the native people? s feelings about themselves and this, in turn, can cause bitterness toward the visiting influx of tourists to their homeland. (Runciman, 1966), cited in (Walker and Smith, 2002) explained that relative deprivation deals with the idea of people comparing their own lives with that of the other individuals or other social groups. Depending on what type of person they compare themselves with; this will determine the level of resentment which they will inevitably feel. An interaction which takes place between both cultures (tourist and host) can provide new opportunities, but could also suppress independence, as well as forcing a community to adopt a different ethical behaviour, one which they are not used to. This could come in a positive way, e. g. improved understanding between males and females (as many countries think differently about this aspect of social life) or by an increased use of drugs, perhaps (Kreag, 2001). This can create a whole host of other problems, such as an increase in violence in the area. 14 6/12/2011 BA (Hons) Tourism Marketing Year 3 4. 2 Traditional Ceremonies and the Tourist Gaze Traditional ceremonies native to specific tribes or groups of indigenous people may be rejuvenated by incoming tourist interests in culture, but these traditional ceremonies may also be lost (Kreag, 2001). Many see culture as a product or service when they travel. It? s as if it? s part of the whole experience and they demand to have it. According to Johnston (2006), whether a tour which tourists partake in whilst on holidays is nature-oriented or ethnicallyoriented, the local indigenous culture will be included in this whole „package? , a lot of the time without the native? s say-so or contribution. This is an unacceptable use of people? s culture for marketing tourism and is one of the negative impacts on indigenous people – it is an ethical issue which has been brought up by indigenous people constantly. The Toraja people of Sulawesi, Indonesia, took the idea of a traditional ceremony shown to the outside world to the extreme, one might say. Following the death of a high-status Toraja figure in December, 1991, a camera crew came, with consent from this man? s family, to film the funeral ceremony in full. The idea behind it was to capture an â€Å"exotic† Toraja funeral, complete with animal sacrifices and rituals being performed in front of the camera lens (Yamashita, 1994). The son of the deceased, a wealthy businessman who had made it big in his early life in the city of Ujung Padang, paid $10,000 as a „co-operation fee? to the production company. We are still taking into account here that even though Sampe (son of the deceased) was well-off, the majority of the Toraja are peasants. Two things were happening in this situation – 1. Sampe, the deceased? s son, was conscious that showcasing his father? s funeral would promote Toraja for tourism purposes. The Indonesian government was also getting on the bandwagon and had endorsed this behaviour by influencing ethnic culture so that it could then market the area to tourists from elsewhere. The second was that the tourists could photograph and record the ceremony, under the spell of the „tourist gaze?. The „tourist gaze? , described by John Urry, is when â€Å"Places are chosen to be gazed upon because there is anticipation, especially through daydreaming and fantasy, of intense pleasures, either on a different scale or involving different senses from those customarily encountered† (Urry, 2002, p3). Other re-enforcers of this „tourist gaze? are seen through watching T. V. , reading magazines, etc The local tradition of the Toraja became removed from the culture of these people and was turned into a commodity for the tourist to consume (Yamashita, 1994). The Toraja of Sulawesi was one such case study whereby not only the tourists were taking full advantage of 15 6/12/2011 BA (Hons) Tourism Marketing Year 3 a traditional ceremony, but the local people too, to some extent, for the beneficial outcome it would give them regarding tourism to the area. Needless to say, these cultural impacts are having a profound effect on indigenous people worldwide and some have come to reject tourism altogether. The American Indian Movement (1984) stated its warning many times – â€Å"We condemn those who seek to profit from Indian Spirituality